
We are living in the world of constant technological evolution that caters to an ever-evolving audience. This is the time when leading tech companies are entering the Web 3.0 space to make themselves more relevant to their audience.
Amidst this mass adoption of blockchain technologies, Indian companies are actively working towards embracing web 3.0 into their solutions.
Zee Media Corporation, India’s one of the leading media companies is also entering the Metaverse to take its audience interaction to a whole new level. With this decision, the company will introduce Non-Fungible Tokens of movies, web shows, short films, and TV shows to their audience.
“We aim to provide intuitive experiences across all aspects of an individual’s consumption, creation, and transactional journey, and the first-ever metaverse induction program at ZEE, will not only help enhance our employee experience by boosting innovation and productivity but also our consumer experience by several notches.” – Amit Goenka, President – Digital Businesses and Platforms
The aim is to leverage Web 3.0 technology to engage with the audience and provide them with an opportunity to interact with their favorite stars. This project named ‘Zeeverse’ is currently at its initial stages at the Zee Technology and Innovation Center in Bengaluru, India. Amit Goenka, President – Digital Businesses and Platforms, and Nitin Mittal, President – Technology & Data at ZEE are collaboratively supervising the development of Zee Medias’s metaverse project.
By utilizing this cutting-edge technology, users will be able to experience a more immersive and interactive connection with their favorite celebrities. Zee Media’s vision is clear about creating “path-breaking content for more than 1.3 billion viewers” across the world. ...Read More