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India’s Best PPC Company Reveals The Most Vital PPC KPIs To Track

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India’s Best PPC Company Reveals The Most Vital PPC KPIs To Track

One of the most effective ways of website monetisation is pay-per-click. With a clever PPC strategy and the best PPC company in India, you can drive traffic to your website, earn money, and grow your customer base. 

But to know whether your PPC marketing strategy is indeed working, you must set some key performance indicators. These indicators will let you know when, where and how to improve your pay-per-click tactics for more visible results.

So, jump into the following section and discover the most critical KPIs that indicate whether your pay-per-click strategy is effective enough.


India’s Best Online Marketing Company Reveals The Most Vital PPC KPIs To Track


Your business goals are essentially the primary metrics of all your marketing strategies. Hence, before developing your PPC campaign, ensure you have determined your business aims. 

Besides that, here are the most critical KPIs for an ideal PPC marketing strategy.


1. Measuring Sales Lift


The ultimate goal of best pay-per-click advertising is driving more sales. These sales may come through e-commerce, in-store or other potential leads. 

Measuring sales lift is, of course, the easiest for online stores, as they can effortlessly track purchase data. However, for offline stores, it can get tricky. You may have to rely on in-store transactions, advanced payments, coupons, and foot traffic driven through the PPC campaign and customer journey. Also, you can track Marketing Qualified Leads, Sales Qualified Leads and use marketing mix modelling to monitor trends.


2. Revenue


You cannot judge the effectiveness of your PPC campaigns without measuring the total revenue of the company. The best PPC company in India advises you to track all the sales and purchase-related data of your company. For offline stores, you should also consider evaluating the average order values. The goal should be to learn how the campaigns are affecting the bottom line of your business.


3. Return On Ad Spend


Monitor how much you are spending on the ads against your company’s revenue. The best PPC services suggest calculating ROAS by dividing the revenue by ad spend. It is an effective way to find out whether spending on the pay-per-click is truly worth it for your company.


4. Profit And Return On Investment 


There are some campaign-related costs that ROAS does not take into account. That is why tracking profit and ROI is equally important. Also, you can use profit and ROI tracking methods to estimate future value and the lifetime value of your customers.


5. Audience Performance And Higher Funnel Engagement 


If your PPC campaigns focus less on sales and more on brand awareness, focus on monitoring brand lift data, branded search, assisted and view-through conversions, micro-conversion completions, and audience engagement.

You can easily run brand lift studies through business social media accounts, buyer’s journey and cookies. Furthermore, you may check the views your landing pages and videos receive and how many people download product sheets or subscribe to your newsletter. Google Analytics audience report can also help you get some valuable insight into audience engagement.


Concluding Thoughts


Besides the above KPIs, the best PPC company in India also recommends keeping track of your cost-efficiency metrics. Keeping an eye on your click-through rate, conversion rate, on-site engagement, impression share, and quality score can help you learn about the effectiveness of your pay-per-click campaign. It's also essential to work with a reputed PPC service that can help you access analytical tools and other resources to measure data accurately.

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