Introduction
Good communication with staff can transform your business. Through digital signage, you can deliver entertaining and informational content to employees. This can cultivate a happier, more efficient workplace where employees are constantly updated with relevant information. This can even be used to adapt strategies on the fly, ensuring you are always on track to complete your objectives. Looking to try digital signage for corporate communications out yourself?
Employee Recognition – Boosting Morale
One of the easiest ways to boost morale around the office and improve productivity is to recognize the achievements of your employees. Whether it’s a work anniversary, birthday, or highlighting a certain achievement, propping up your staff demonstrates appreciation for all their hard work. As a result, other employees are also encouraged to work hard. Additionally, it also shows that a company is paying attention to the efforts and needs of its staff, allowing employees to feel connected to their organization.
Social Media – Getting Involved
Many companies utilize internal social media platforms like Slack or Workplace to communicate with their staff. Displaying these platforms through digital signage is a quick way to share information across a facility. This reduces confusion and improves productivity. However, it does not have to be all business! Posting staff vacation stories, employee cookouts, and other team-building activities go a long way toward building a positive workplace culture. User reviews or positive feedback posted on company timelines can uplift your staff by showing the impact of their work. Ultimately, integrating social media expands your digital footprint and makes your team feel more connected.
KPIs & Metrics – Staying on Task
Integrating KPIs and other corporate metrics provides crucial information your team needs to meet their objectives. For instance, PowerBI is a Microsoft-powered platform that allows for the creation and display of data sets, spreadsheets, KPIs, and other infographics. Displaying this type of information is helpful for staff, as this information can provide insights that change your current strategy. Additionally, integrations with other Microsoft and cloud applications make it a flexible service. As a result, your team can see a major boost in efficiency and communication.
Calendars/Schedules – Looking Ahead
You likely host dozens of meetings, conferences, and other events every week, on top of the many deadlines you have to meet. This can result in a pretty hectic working environment. Therefore, integrating calendars and schedules into your layouts will help your staff stay up to date on important dates and events. This can help prioritize certain projects, or even encourage people to work ahead on some deadlines. The result is an improvement in planning and performance across the board.
Training – Staying Sharp
Digital signage is a great way to quickly post safety guidelines and reminders. This can severely reduce the time and resources needed to host training sessions. Employees can then use these to hold each other accountable as well, creating a workplace that values safety and cooperation. Doing so demonstrates a real concern for the well-being of your staff, which in turn strengthens their attachment to your company and motivates them to continue working efficiently.
Wayfinding – Finding your Way
Larger campuses can be confusing for employees and visitors to navigate alike. Thus, alleviating this stress through digital wayfinding tools ensures people get where they need to go, fast! Directories can guide people exactly where they need to go, and layouts can be filled with supplemental content. As a result, you would be presenting a useful service through digital signage while still communicating other topics.
Values & History – Celebrating your Legacy
Sometimes, people need a reminder of what exactly it is they are working for. Including designs reiterating your core values motivates staff to live up to the standards set by the company. Doing so can provide a sense of focus and clarity for employees, as they can refer back to these values if they need some guidance. These tactics can improve unity amongst your company as it contributes to a shared sense of working together. Similar results can be achieved by presenting customer reviews or client feedback on your displays. Positive reviews show your employees that their work matters and encourage continued excellence.
Safety – Creating a Safe Space
Employee health and safety need to be a top priority for any employer. That is why most digital signage software is equipped with certain safety tools to guarantee the well-being of your staff. For instance, National Weather Alerts can warn your staff of extreme weather conditions, allowing them to change travel plans if necessary. Other alerts can take over the entirety of your displays, overriding other content to ensure employees receive the necessary information.
News Highlights – Staying Informed
The news cycle stops for no one! Hence, being informed on the latest business trends, news, and markets can help create an effective strategy. Integrating your favorite news source with digital signage not only provides a useful resource for your staff but can also entertain them. This brief respite from the workday can energize them moving forward, resulting in greater efficiency throughout the day!
