
Market Overview:
The MICE sector provides opportunities for business networking, knowledge sharing, client engagements through conferences, exhibitions and other events. It boosts tourism by attracting both domestic and international travelers.
Market key trends:
One of the key trends driving the UAE MICE market is growth of the business events industry. The country is strategically positioning itself as a global hub for conferences, meetings and exhibitions to drive economic growth. Major infrastructure developments such as expansive convention centers and hotels equipped with state-of-the-art facilities are attracting large business events to the country. This is expected to significantly increase revenues for the MICE industry over the coming years.
Segment Analysis
The UAE MICE market is segmented by end-user into corporate organization, public organization, and other. The corporate organization segment dominated the market in 2023 and is expected to continue its dominance over the forecast period. This is due to rising corporate events, conferences, exhibitions and conventions held by private companies in UAE to promote their brands and products.
The global UAE Meetings, Incentives, Conferences and Exhibitions (MICE) Market Size is estimated to be valued at US$ 5.21 Billion in 2023 and is expected to exhibit a CAGR of 8.5% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Key Takeaways
The global UAE Meetings, Incentives, Conferences and Exhibitions (MICE) market is expected to witness high growth, exhibiting CAGR of 8.5% over the forecast period 2023-2030, due to increasing business events and promotions in the region.
Regional analysis
The UAE region dominated the MICE market in 2023 and is expected to maintain its dominance during the forecast period. This can be attributed to the presence of world-class venues and facilities for hosting events in major cities like Dubai and Abu Dhabi. These cities have emerged as popular M&E destinations in the region.
Key players
Key players operating in the UAE MICE market are Dubai World Trade Centre, Habtoor Hospitality, Action Hotels, TIME Hotels, Ascott Limited, AccorHotels, Marriott International, Hilton Worldwide, InterContinental Hotels Group, Hyatt Hotels Corporation, Radisson Hotel Group, Wyndham Hotels & Resorts, JA Resorts & Hotels, Millennium & Copthorne Hotels, Abu Dhabi National Exhibitions Company, Sharjah Commerce and Tourism Development Authority, Emirates Group, Emaar Hospitality Group, Rotana Hotel Management Corporation PJSC, Jumeirah Group.