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Global U.S. Meetings, Incentives, Conferences and Exhibitions Market Growth Accelerated by Rising Popularity of MICE Events

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Sneha
Global U.S. Meetings, Incentives, Conferences and Exhibitions Market Growth Accelerated by Rising Popularity of MICE Events

Meetings, incentives, conferences and exhibitions (MICE) play a crucial role in bringing people together and allow businesses and organizations to network and promote their products or services. MICE events help attract attendees to destinations where they can participate in conferences, seminars, trade shows, and other networking opportunities. The U.S. MICE market is driven by the growth of the corporate meetings and events industry. The rapid expansion of the retail, food, telecom and IT sectors has boosted the demand for large-scale MICE events for business meetings, conferences, tradeshows and exhibitions.

The global U.S. Meetings, Incentives, Conferences and Exhibitions Market is estimated to be valued at US$ 125.76 Bn in 2023 and is expected to exhibit a CAGR of 4.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Key Trends:

The rising popularity of MICE events among businesses to promote products, increase brand awareness, and network with key stakeholders has been a major driver of growth for the U.S. MICE market. MICE events provide an effective platform for businesses to showcase their products and solutions to a targeted audience. Furthermore, large scale MICE events help businesses gain insights on industry trends, competition and future growth opportunities through conferences and seminars. This has increased participation in MICE events among businesses, thereby accelerating the growth of the U.S. MICE market.

Segment Analysis:

The U.S. Meetings, Incentives, Conferences and Exhibitions (MICE) market can be segmented based on source into corporate organizations, associations, government bodies, and education sector. The corporate organizations sub-segment dominates the market due to increased spending by corporates on team building activities, training programs, conferences, and exhibitions to connect with current and potential clients.

Key Takeaways:

The Global U.S. Meetings, Incentives, Conferences and Exhibitions Market Size is expected to witness high growth.

Regional analysis:

The Western region leads the U.S. MICE market due to presence of major business hubs like California and Texas holding large number of exhibitions, conferences and events. The growing technology and financial sectors are major drivers for growth of MICE industry in this region.

Key players:

Key players operating in the U.S. Meetings, Incentives, Conferences and Exhibitions market are One10 LLC, 360 Destination Group, CWT Meetings & Events, ITA Group, ConferenceDirect, Experient, Inc., Eventbrite, Cvent Inc, Reed Exhibitions, Informa plc, Emerald Expositions, BCD Meetings and Events, ATPI Ltd., Interpublic Group, Ruckus Marketing, LLC, Hubb, Freeman, Maritz, BI Worldwide, Conference Care Ltd.

Explore more information on this topic, Please visit -

https://www.insightprobing.com/u-s-meetings-incentives-conferences-and-exhibitions-market-growth-and-outlook-analysis/ 

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