A Comprehensive Exploration of the Account-Based Marketing Market for Navigating the Evolution
Our current industry study delves into the most recent income streams and market trends in the dynamic area of the Account-Based Marketing Market. This report serves as an authentic and error-free compass for investors and stakeholders, meticulously outlining, overviewing, and structurally analysing.
Account-Based Marketing Market Expansion and Estimation:
Account-Based Marketing Market size was valued at USD 0.9 Bn. in 2022 and the total Account-Based Marketing Market revenue is expected to grow at 13% from 2023 to 2029, reaching nearly USD 2.12 Bn.
For a deeper understanding of this study, please refer to the following sections:
Account-Based Marketing Market Scope and Methodology Definition
Our study not only covers the most recent developments in each sub-segment, but it also provides a comprehensive picture of revenue growth on a local, regional, and global scale. Our analysts have highlighted worldwide trends by combining qualitative and quantitative data, adding crucial figures that illuminate the market situation of Account-Based Marketing competitors. A SWOT analysis illustrates the important stakeholders' strengths and weaknesses, offering useful information for strategic decision-making.
The backbone of this paper is the synthesis of primary and secondary data obtained through extensive investigation. Government regulations and the market environment, as well as historical data and technical improvements, have all been thoroughly analysed. A bottom-up technique is used to estimate market size, with Porter's Five Forces and PESTLE analyses offering a thorough understanding of market dynamics from both supplier-buyer relationships and multidimensional viewpoints.
Account-Based Marketing Market Segmentation: Uncovering Opportunities
Our study delves into the heart of the Account-Based Marketing market, providing a deep analysis of market segments and identifying major opportunities and problems. This research serves as a road map for players navigating the Account-Based Marketing industry, covering everything from market dynamics to growth drivers, restraints, and investment possibilities.
by Component
Tools
Services
Based on Components, the tools segment is expected to grow at the highest CAGR during the forecast period. There are numerous instruments available, each with a unique purpose, advantage, and cost. Leadfeeder not only displays contact information for the company's personnel but also reveals what companies visit.
by Deployment
On-Cloud
On-Premise
Based on Deployment, the on-cloud segment is expected to grow at the highest CAGR during the forecast period. Owing to increasing workflow efficiency, providing high-end protection for datasets, improved scalability, speed, 24/7 services, and IT security. Cloud computing enables businesses to store, manage, and process vital data on remote computers that are hosted online.
by End User
Industry BFSI
Retail & E-commerce
IT & Telecommunications
Government
Travel & Tourism
Healthcare & Life Sciences
Other
Based on End-user Industry, the BFSI segment is expected to grow at the highest CAGR during the forecast period. Financial services companies are implementing digital marketing strategies as part of the BFSI industry's digital transformation objectives. This aids in the automation of marketing procedures and greatly increases customer reach for marketers.
Regional Perspectives: Bridging Account-Based Marketing Markets
The study segments significant nations, breaking down geographical obstacles and providing insights into market size, growth rates, and import-export dynamics. This research gives a comprehensive picture of regional market landscapes in North America (US, Canada, Mexico), Europe (UK, Germany, France, Spain, Italy), Asia Pacific (China, India, Japan, Australia, South Korea), and South America (Brazil), as well as the Middle East and Africa.
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Key Players: Creating the Future
Our research identifies key actors shaping the Account-Based Marketing market, providing answers to critical issues. Stakeholders gain a strategic advantage by gaining insight into market segments, CAGR patterns, and predicted market sizes. The research not only describes current market circumstances but also forecasts emerging trends, assisting investors in staying ahead of the curve.
1. Terminus Software (US)
2. Act-On Software (US)
3. AdDaptive Intelligence, Inc. (US)
4. 6sence (US)
5. MRP Prelytix (US)
6. Drift.com, Inc. (US)
7. HubSpot (US)
8. Integrate (US)
9. Iterable (US)
10.Kwanzoo (US)
11.Alyce, Inc. (US)
12.MetricFox (US)
13.Obility (US)
14.Madison Logic (US)
15.TechTarget (US)
16.Triblio (US)
17.Uberflip (Canada)
18.Jabmo (France)
19.Momentum Group Limited (UK)
20.EngageTech (UK)
21.Vendemore ( Sweden)
22.Albacross Nordic AB (Sweden)
Section Heading: Account-Based Marketing Market
Part 01: Executive Summary
Part 02: Scope of the Account-Based Marketing Market Report
Part 03: Account-Based Marketing Market Landscape
Part 04: Account-Based Marketing Market Sizing
Part 05: Account-Based Marketing Market Segmentation by Type
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers and Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
Key Offerings: Your Handbook in the Market Landscape
- Detailed Market Overview: A comprehensive snapshot of the Account-Based Marketing market.
- Market Share, Size, and Forecast: Projections from 2023-2029 for strategic planning.
- Market Dynamics: Unveiling growth drivers, restraints, investment opportunities, and key trends.
- Market Segmentation: In-depth analysis of each segment and their interconnections.
- Competitive Landscape: Identifying leading key players and other prominent entities shaping the industry.
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Global Account-Based Marketing Market was valued US$ 623.30 Mn in 2018 and is expected to reach US$1470.4 Mn by 2026, at CAGR of 13.04% during forecast period.Account-based marketing complements the leading generation plan, in which businesses turn their attention to high-value accounts and try to reach stakeholders in a modified manner with the intent to generate more revenue.
Major growth factors for the market include the focus on identifying the right audience, development of social media and social advertising, and increased customer lifetime value.The report study has analyzed revenue impact of covid-19 pandemic on the sales revenue of market leaders, market followers and disrupters in the report and same is reflected in our analysis.Deployment segment is expected, the cloud-based deployment mode benefits organizations with increased scalability, speed, 24/7 services, and improved IT security.
Because of an increasing number of applications being deployed over the cloud, there is a shift from outdated on-premises account-based marketing solutions to cloud-based account-based marketing solutions across creativities of all sizes.On the basis of Industry segment, The telecom and IT industry vertical’s market size in the account-based marketing market has grown rapidly, owing to the increasing number of subscribers generating large volumes of data and implementing account-based marketing for providing customers with better IT-enabled solutions and services.
The government and public sector vertical, but, is expected to grow at the highest CAGR during the forecast period.
Government and civil service agencies accept account-based marketing tools and services to understand customer behavior from the managed big data.
They accept account-based marketing services to leverage new data capabilities for clients in the public sector which shows increased interest in targeting specific job functions.Geographically, North America is expected to have the largest market share in 2026.
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report.
The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings.The newly released report was conducted in partnership with England-based research firm, Vanson Bourne, who interviewed 500 marketing, sales, and customer professionals in the US, UK, France, and Germany over the summer of 2021.
