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Eye Flu (Conjunctivitis) Market Estimated to Witness High Growth Owing to Increasing Prevalence of Allergic Conjunctivitis

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Omkar Patel
Eye Flu (Conjunctivitis) Market Estimated to Witness High Growth Owing to Increasing Prevalence of Allergic Conjunctivitis

Conjunctivitis, commonly known as pink eye, is an inflammation or infection of the transparent membrane (conjunctiva) that coats the eye and inner surface of the eyelids. Eye flu symptoms may include itchy, red eyes, tearing, or discharge (pus or mucus) from one or both eyes. Treatments include artificial tears, antibiotics (for bacterial conjunctivitis), antiviral medications (for viral conjunctivitis), or anti-allergy eyedrops or oral medications (for allergic conjunctivitis).

The global Eye Flu (Conjunctivitis) Market is estimated to be valued at US$ 4.54 Bn in 2023 and is expected to exhibit a CAGR of 8.0% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

The increasing prevalence of allergic conjunctivitis across the globe is one of the major factor driving the growth of the eye flu market. Allergic conjunctivitis is one of the most common forms of conjunctivitis, which occurs when an allergen (for example ragweed, pollen, dust mites) makes contact with the eye. According to the International Forum for Allergy Rhinology and Conjunctivitis, allergic conjunctivitis affects more than 20% of the population in the US and its prevalence has continued to increase over the past couple of decades. The adoption of sedentary lifestyle along with rising pollution levels has attributed to the increasing incidences of allergic eye disorders. Additionally, growing exposure to indoor allergens such as house dust mites due to increased use of air conditioners and lack of proper ventilation has also fueled the cases of allergic conjunctivitis across all age groups.

SWOT Analysis

Strength: Eye flu (conjunctivitis) treatment involves antibiotics and sterile eyedrops that are relatively inexpensive and easily accessible. Many common strains of eye flu are viral in nature and resolve on their own within 1-2 weeks with proper rest and hygiene. Telehealth options have enabled convenient remote diagnosis and management of minor eye flu cases.

Weakness: Recurrent or persistent conjunctivitis may indicate an underlying chronic condition requiring specialized care. Immunocompromised patients are at higher risk of protracted eye flu. Environmental allergies or inadequate hygiene practices can predispose individuals to frequent eye flu episodes.

Opportunity: Growing elderly population susceptible to age-related eye diseases presents an expanding demographic for eye drop formulations. Technology assisted monitoring of ocular symptoms allows for remote surveillance and timely treatment escalation if needed. Public health education on hygienic practices may help reduce seasonal outbreaks.

Threats: Over-the-counter eyedrop misuse and antibiotic resistance are concerns. Eye rubbing can exacerbate viral inflammation and complicate recovery. Work-from-home norms during pandemics may limit access to eye care professionals.

Key Takeaways

The global eye flu (conjunctivitis) market is expected to witness high growth.

Regional analysis: Asia Pacific region is expected witness fastest growth in eye flu treatment market due to growing aging population affliction ocular diseases such as dry eye disease and diabetic retinopathy. Rising disposable incomes especially in emerging economies such as India and China has boosted adoption of eye drops. Additionally, governments initiatives to address refractive errors through programs such as National Program for Control of Blindness 2020 aim to strengthen regional eye care infrastructure and access.

Key players operating in the eye flu (conjunctivitis) market are Novartis AG, Santen Pharmaceutical, Bausch Health, and Allergan. Novartis AG offers extensive portfolio of ocular pharmaceuticals including generics and prescription eye drop brands like Voltaren, Simbrinza, and Xalatan for conjunctivitis and other eye conditions. 

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Omkar Patel
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