
The electric grill market has witnessed significant growth over the past few years owing to the growing consumer demand for convenient and healthy cooking appliances. An electric grill utilizes electricity rather than propane or charcoal to heat metal plates which allow customers to grill food such as meat, vegetables, and seafood. They are an affordable and accessible alternative to traditional grills as they require less maintenance, are easier to clean, and can be used indoors as well. Electric grills cook food via direct contact heat transfer making grilling healthier by reducing toxic smoke emissions. They offer rapid and consistent heating of plates for grilling different foods within a short span.
The Global electric grill market is estimated to be valued at US$ 5.22 Mn in 2024 and is expected to exhibit a CAGR of 6.2% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the electric grill market are Medtronic, DePuy Synthes, Stryker Corporation, NuVasive Inc., Globus Medical Inc., Orthofix International N.V., Zimmer Biomet Holdings Inc., Alphatec Holdings Inc., B. Braun Melsungen AG, Centinel Spine LLC. These players are focusing on expanding their electric grill portfolio by launching innovative and versatile grills to cater to the rising consumer demand.
The Electric Grill Market Demand provides ample opportunities for manufacturers to tap the untapped markets in developing nations and expand their geographical footprint. Growing disposable incomes and rising health consciousness among people in regions like Asia Pacific and Latin America will drive the sales of electric grills in the coming years.
Major players have strengthened their global distribution footprint by entering into partnerships with local players. For instance, in 2021, Weber partnered with HIC Ince to expand in Turkey. Companies are also exploring opportunities to establish manufacturing facilities in fast-growing regions to address the concerns of tariffs and trade barriers. This will further augment the global expansion of key players.
Market drivers
- Growing preference for outdoor cooking: The increasing trend of outdoor dining and barbecues, especially during summer seasons has fueled the demand for convenient grilling appliances like electric grills. This remains a key growth driver.
Market Restrains
- High initial costs: Electric grills have significantly higher setup costs compared to traditional charcoal or gas-powered grills. This limits its adoption among price-sensitive customers.
Segment Analysis
The electric grill market is dominated by the household sub segment. Household electric grills are convenient for family use as they can be easily operated and are safer than gas or charcoal grills. They do not produce smoke or fire and can be used indoors. Many modern electric grills come with advanced features like temperature controls, timers and safety locks making grilling easy. Households prefer electric grills for their daily and small cooking needs over traditional grills due to ease of use.
The second largest sub segment is commercial electric grills used by hotels, restaurants and cafes. Commercial grills are bigger in size and have higher power capacity than household models. They are suitable for mass cooking purposes. Features like adjustable racks and grease management systems make commercial electric grills suitable for cooks to handle large volumes of food quickly and efficiently.
Global Analysis
The North America region dominates the electric grill market currently. The US has widespread popularity and adoption of outdoor grilling among households. Key players offer innovative electric grill models catering to consumer needs of convenience, safety and easy usage. However, the Asia Pacific region is expected to show highest growth in the forecast period. Countries like China and India are witnessing rising incomes and changing lifestyles. More people are opting for electric grills suitable for small spaces like apartments considering their safety and low maintenance over gas or charcoal variants.
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