When Qatar's fashion brand, Sckali Design, made its debut at London Fashion Week, it was not just a milestone for the brand but also a moment for Qatar's fashion industry. Founded by Asma Sckali, Sckali Design is the first Qatari brand in London Fashion Week- all a result of its beautiful blend of traditional Qatari craftsmanship with contemporary fashion trends.
Asma Sckali's journey began in 2009 when she established Sckali Design under the umbrella of the Sckali Group. Her passion for fashion and business acumen led her to diversify into various sectors, including beauty, home decor, and exhibitions. With each venture, Asma sought to elevate Qatari artistry and showcase it to the world, earning her brands a place on the global stage.
The brand's signature style reflects an elegant and sophisticated woman whose wardrobe needs to mirror her unique personality. The brand's abayas, a staple of Qatari attire, are reimagined with luxurious fabrics and modern silhouettes, appealing to women who appreciate both tradition and contemporary elegance.
Sckali Design's collections are a beautiful combination of cultural heritage and modern design. The inaugural Signature Collection introduced a range of lines that set the tone for the brand's future. Following this, the Boushiya Collection, inspired by Gulf culture, was unveiled at an exclusive fashion show, celebrating the rich traditions of the region.
One of the most acclaimed collections is the Shahrazad Collection, launched during Ramadan. This line epitomizes luxury and is designed to transform any occasion into a celebration of high fashion. Each piece from Sckali Design is crafted with meticulous attention to detail, ensuring that the wearer feels both elegant and empowered.
The international acclaim for Sckali Design is proof of Asma's vision and the brand's unique appeal. With the prestigious runways of London Fashion Week and Maison de Mode in Paris, the brand has been able to showcase its exquisite designs. Sckali Design's participation in events like the New York Fashion Show and the Cannes Film Festival further cemented its reputation. The brand has also gained a presence in international retail outlets such as Galeries Lafayette and Harvey Nichols in Qatar. It now has plans to expand toward France, Morocco, and London.
Asma Sckali's achievements extend beyond fashion. Her dedication to empowering Qatari women in business is reflected in her numerous ventures. Brands like Argansus and Sckali Beauty, launched under the Sckali Group, offer natural skincare and cosmetic products catering to individuals with sensitive skin, promoting a holistic approach to beauty and wellness.
As an acclaimed fashion designer, Asma Sakil has been celebrated in numerous media publications and was awarded the Qatar Business Woman of the Year at The Luxury Network International Awards in 2020. Her role in the Qatari Businesswomen Association since 2014 marks a significant milestone in her career, showcasing her commitment to advancing the role of women in business.
Looking ahead, Sckali Design aims to continue its global expansion while staying true to its Qatari roots. The brand's unique selling point lies in its ability to blend traditional Qatari artistry with modern fashion trends, creating designs that are both elegant and culturally rich. Sckali Design is all set to redefine the global fashion and beauty industry with strategic collaborations and its dedicated focus on sustainability and natural products.
Sckali Design's journey from Doha to the runways of London and beyond is a story of passion, tradition, and modernity. It is part of the more remarkable story of Qatar's important journey in its bid for global prominence and a promise of women's empowerment and representation on a global stage.
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