Overview and Scope
Digital video advertising refers to a marketing tactic that entails using a brief, educational film to advertise a product before, during, or after the main video. It is a process by which brands present promotional content to millions of viewers. Digital video advertising is used for advertising that increases sales volume, generates buzz, and presents information succinctly and engagingly.
Sizing and Forecast
The digital video advertising market size has grown exponentially in recent years. It will grow from $78.47 billion in 2023 to $105.09 billion in 2024 at a compound annual growth rate (CAGR) of 33.9%. The growth in the historic period can be attributed to internet and mobile penetration, data analytics and targeting, mobile app growth, social media video integration, cost-effective production.
The digital video advertising market size is expected to see exponential growth in the next few years. It will grow to $339.46 billion in 2028 at a compound annual growth rate (CAGR) of 34.1%. The growth in the forecast period can be attributed to smart TVs and connected devices, interactive video formats, programmatic advertising, globalization of content, vertical-specific content. Major trends in the forecast period include AI for ad optimization, 360-degree and virtual reality (VR) video ads, user-generated content (UGC) in video ads, measurement and attribution metrics, cross-channel marketing.
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Segmentation & Regional Insights
The digital video advertising market covered in this report is segmented –
1) By Advertisement Type: Linear Video Ad, Nonlinear Video Ad, In Stream Video Ad, Out Stream Video Ad, Other Advertisement Types
2) By Platform: Desktops, Mobile Devices, Tablets, Smart TV, Gaming Consoles, Bill Boards, Other Platforms
3) By End-User: Retail And E-Commerce, Automotive, BFSI, IT And Telecommunication, Consumer Goods And Electronics, Media And Entertainment, Government, Other End Users
North America will be the largest region in the digital video advertising market in 2023. The regions covered in the digital video advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
Increased digital media usage is expected to drive the growth of the digital video advertising market in the future. Digital media are communication mediums that use different encoded machine-readable data formats. Digital media helps the digital video advertising market by promoting the different brands of companies, and the rise in the consumption of digital media across many platforms has opened new possibilities. For instance, in 2021, according to the Internet Architecture Board, a US-based industry benchmark for the health of the digital advertising ecosystem, spending on digital video advertising increased by 49%in 2021 and is projected to rise by another 26%to $49.2 billion in 2022. Thus, increased usage of digital media is driving the growth of the digital video advertising market.
Key Industry Players
Major companies operating in the digital video advertising market report are Google LLC, Verizon Media, Comcast, Meta Platforms Inc., Tencent Holdings Ltd, ByteDance Ltd, Amazon Advertising, LinkedIn Corporation, Advertise.Com, Snap Inc., Twitter Inc., Hulu Ad Manager, Roku Inc., Pinterest Inc., Advance Publications Inc, The Trade Desk Inc., Youku Tudou Inc, Vimeo Ads, Tremor International Ltd, Samsung Ads, PubMatic Inc., PubMatic, Viant Technology LLC, Tubi Advertising, InMobi, Conversant LLC, Vdopia Inc, ZypMedia, Longtail Ad Solutions Inc., Adobe Advertising Cloud, Smaato, OpenX, AdColony, Magnite Inc., Criteo S.A., AdRoll, Amobee, Adform, Unity Technologies, Kargo Global Inc., Amobee, Adform, Unity Ads, Kargo
The digital video advertising market report table of contents includes:
1. Executive Summary
2. Digital Video Advertising Market Characteristics
3. Digital Video Advertising Market Trends And Strategies
4. Digital Video Advertising Market - Macro Economic Scenario
5. Global Digital Video Advertising Market Size and Growth
.....
32. Global Digital Video Advertising Market Competitive Benchmarking
33. Global Digital Video Advertising Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Digital Video Advertising Market
35. Digital Video Advertising Market Future Outlook and Potential Analysis
36. Appendix
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In the rise of technology, many of the things we once considered to be essential are now rendered almost useless as developers aim to provide more convenience and wider access to do tasks with just one little gadget.
In the era of the touchscreen, has paper lost its touch?Old-fashioned as paper may seem, especially for the younger generation whose fingers have spent more time on the smooth screens of electronic gadgets than ink-stained on the rough edges of the paper, the print industry seems to remain enthusiastic about the relevance of the paper.
Through the sea of new media available for consumers to use, there appears to be something that keeps the paper industry afloat.Offscreen LearningAmong the firm believers of paper’s undying potential are of course the people within the corners of the room that first taught us its value through handwritten projects, book reports, etc.
This means that even with technology offering people more convenience and with younger people getting more computer literate, the hassle of taking down notes on actual, tangible paper is still best preferred.While some people may also argue that those who refuse to use tablets or laptops for school works just haven’t indulged themselves yet with technology because “they’re too old” or “they don’t know how to use a computer”, a Nielsen report begs to differ.
What’s interesting about this finding is that this was conducted on the generation that’s not too young to be part of the market for new technology, but also not too old to remember what it was like before the world decided to modernize, and yet they still subscribe to the latter.But of course, there’s a difference between what the students and parents prefer and the results when these methods are really applied.
As cited by the Paper and Packaging Board, a survey done in five countries by Dr. Naomi Baron, a professor of Linguistics at American University, revealed that 92% of the students considered print as the best medium for concentration, and comprehension was better facilitated when the reading material can be held and felt.
