Overview and Scope
Nail care products refer to a variety of cosmetics and tools designed to enhance the health and appearance of the nails. These are used to maintain and enhance the health and appearance of nails, promoting strength, preventing damage, and contributing to overall well-groomed hands.
Sizing and Forecast
The nail care products market size has grown strongly in recent years. It will grow from $21.48 billion in 2023 to $22.81 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to fashion trends, health and wellness trends, social media influence, retail distribution channels, cultural shifts.
The nail care products market size is expected to see strong growth in the next few years. It will grow to $27.70 billion in 2028 at a compound annual growth rate (CAGR) of 5.0%. The growth in the forecast period can be attributed to sustainability and eco-friendly products, digital beauty influencers, customization and personalization, rise of indie brands, innovative nail art techniques. Major trends in the forecast period include technological advancements, personalized nail care subscriptions, sustainable packaging, virtual try-on experiences, clean and non-toxic formulations.
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Segmentation & Regional Insights
The nail care products market covered in this report is segmented –
1) By Product Type: Nail Polish, Top And Base Coats, Nail Polish Remover, Cuticle Care, Other Products2) By Distribution Channel: Offline, Online3) By End-Use: Household, Spa And Salon
Asia-Pacific was the largest region in the nail care products market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the nail care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The growing awareness of personal grooming is expected to propel the growth of the nail care products market going forward. Awareness of personal grooming refers to maintaining cleanliness and neatness in one's appearance through regular grooming practices. Awareness of personal grooming plays a vital role in promoting the use of nail care products, as individuals prioritize well-maintained nails for overall hygiene and a polished appearance. For instance, in September 2023, according to the Bureau of Labor Statistics, a US-based fact-finding agency for the federal government, personal care products and services increased by 12.3% in 2022, which follows a large increase of 19.3% from 2021. After declining by 1.0% in 2021, personal care products grew by 15.5% in 2022. Personal care services also increased by 9.1%, particularly notable since this follows the 50.4% rise from 2021. Therefore, the growing awareness of personal grooming is driving the growth of the nail care products market.
Key Industry Players
Major companies operating in the nail care products market are Johnson and Johnson Services Inc., Christian Dior SE, Procter & Gamble Co., Unilever PLC, L'oréal Groupe, The Estée Lauder Companies Inc, Chanel SA, Kao Corporation, Amway Corporation, Shiseido Company Limited, Coty Inc., Sally Hansen, Avon Products Inc., Cosnova Gmbh, Kiehl’s, OPI Products Inc., American International Industries, Oriflame Holding AG, BWX Limited, China Glaze, Cassina S.p.A, Orly International Inc., Creative Nail Design Inc., Olive & June Inc, NSI Nails Inc., Miniluxe Inc., Sally Hansen Inc., Essie Cosmetics, Revlon Inc.
The nail care products market report table of contents includes:
1. Executive Summary2. Nail Care Products Market Characteristics3. Nail Care Products Market Trends And Strategies4. Nail Care Products Market - Macro Economic Scenario5. Global Nail Care Products Market Size and Growth...32. Global Nail Care Products Market Competitive Benchmarking33. Global Nail Care Products Market Competitive Dashboard34. Key Mergers And Acquisitions In The Nail Care Products Market35. Nail Care Products Market Future Outlook and Potential Analysis36. Appendix
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