Tube packaging has seen a tremendous rise in popularity over the past decade, especially for personal care and beauty products. First used mainly for toothpastes and similar products, tubes are now commonly used to package a wide variety of creams, lotions, serums, gels and more. There are several key factors that have contributed to the growing use of tubes in this industry. Sustainability Advantages One of the major reasons for the increased popularity of tubes is their sustainability advantages over traditional jars and bottles. Tubes allow for precise dispensing of product which means there is very little wastage. Customers are able to use up almost the entire content of the tube thanks to the nozzle or cap design. This reduces the amount of product ending up in landfills. Tubes also use 30-50% less plastic than bottles of similar capacities. They have a much smaller packaging footprint overall. This emphasis on minimizing waste resonates well with consumers who are increasingly concerned about the environmental impact of packaging. Portability and Storage The compact tubular shape of Tube Packaging makes tubes very portable and convenient to use on the go. They take up very little space in bags or pockets. This makes them ideal for daily use products like facial moisturizers, hair serums etc. The stackable design also allows for efficient storage in bathrooms and dressing tables. Multiple tubes can be stored in small spaces without taking up a lot of room. Personal care aisles in super s now prominently display rows of neatly stacked tubes making the selection process easier for shoppers. Customizable Design Options Manufacturers have a wide variety of tube design options based on the type of product and desired usage functionality. Standard plastic or laminate tubes are best for general use cream formulations. For products with thicker textures, specially constructed plastic or aluminum tubes provide optimal barriers. Airless pump technology prevents oxidation and maintains product freshness. Decorative shapes and sizes allow brands to stand out on shelves. Tubes can be personalized with labels, spot UV coatings or additional packaging like cartons. All these customizations offer opportunities for brands to creatively connect with their target audiences. Improving Shelf-life Compared to jars vulnerable to external factors like temperature, air and light exposure; tubes provide superior product protection. Their laminated or multilayer barriers secure contents from degradation over long periods of time. Good tube design results in minimal oxygen penetration into the product. Many high-end cosmetic brands now guarantee 24 months or longer shelf-life for tubes versus just 12-18 months previously for jars. Confident in the prolonged freshness offered, brands have started packaging annual supplies in large family sized economy tubes. Packaging Trends in the Industry As tube packaging continues its growth, manufacturers are innovating the available options. Functional specialties now include click open mechanisms for serums, anti-fingerprint coatings for concealers and pump bases for hair/skincare blends. Sleek minimalist tubes complement streamlined branding for millennial audiences focused on natural/clean beauty. Playful shapes and interactive printed tubes entertain younger consumers. Luxury brands employ premium materials like glass or unique finishes to command high prices. Overall there is a packaging solution suited for every brand demographic and budget in today's diverse . Analysis reports project tube sales to rise by over 5% annually in the coming years as sustainability pushes the switch from plastic bottles. Personal care segments like lip/eye makeup contributing the maximum growth. Regions like Asia-Pacific and Latin America offer the biggest untapped opportunities. On the manufacturing side, there is a push towards customizable on-demand tube filling capabilities to reduce inventory costs. Intelligent packaging advancements integrating IoT sensors could allow formulations to be digitally optimized per consumer needs. Predictions are that in another decade, tubes may replace jars/bottles as the dominant packaging format across most personal care categories worldwide.
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Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
Cardboard tubes are very handy for packing and moving.
They are not just used for packaging and moving, but also useful for storage of different items.
Such tubes can be used in the most innovative way.
