
The Global Vitamin A market consists of various products including capsules, gummies, and soft gels that provide health benefits such as improving vision, cell growth, immune health, and gene regulation. Vitamin A plays an important role in maintaining good health and preventing infections. The growing awareness regarding vitamin deficiencies and their ill-effects has increased the sales of vitamin supplements globally. Increasing discretionary spending on preventive healthcare and need for maintaining overall wellness is also driving more consumers toward dietary supplements.
The Vitamin A Market Is Estimated To Be Valued At USD 596.5 Mn In 2024 And Is Expected To Reach USD 844.9 Mn By 2031, Exhibiting A Compound Annual Growth Rate (CAGR) Of 5.1% From 2024 To 2031.
Key Takeaways
Key players operating in the vitamin A market are BASF SE, DSM N.V., Zhejiang NHU Co., Ltd., Bluestar Adisseo Co, and CSPC Pharmaceutical Group. These players are focusing on new product launches, expansions, and partnerships to strengthen their market presence.
Growing health consciousness and rising per capita incomes in developing nations offer high potential for market expansion in Asia Pacific and Middle East & Africa regions. Population growth coupled with increasing cases of vitamin deficiencies will augment the Vitamin A Market Demand for supplements globally. Countries like China, India, and Brazil are major contributors to the expanding size of this market.
Key drivers: Rising healthcare expenditure is one of the major drivers of vitamin A market. Increasing spending on nutrition and preventive healthcare is encouraging consumers to opt for vitamin supplements. According to the World Bank, global healthcare spending is estimated to grow at a CAGR of 5.4% during 2020-2025. This rising expenditure is expected to boost sales of vitamin A supplements globally.
Key restraints: Stringent regulatory norms associated with supplements ingredients and labelling can hamper the growth of vitamin A market to some extent. Moreover, side-effects associated with megadosing or excessive consumption of vitamins also act as a restraint. Lack of awareness in rural areas of developing nations also poses a challenge for industry players.
The global vitamin A market is driven by growth in preventive healthcare spending worldwide and increasing awareness about micronutrient deficiencies. Key players are developing innovative delivery formats while expanding to new regions to capitalize on future opportunities in this space. However, stringent regulations and safety issues require close monitoring.
Segment Analysis
In the Vitamin A market, the pharmaceutical segment dominates as it accounts for over 40% share of the total market. Vitamin A, also known as retinol, is an essential micronutrient required by the human body. It is widely used to treat vitamin A deficiency related disorders such as night blindness and increases immunity. The pharmaceutical segment dominates due to higher demand for Vitamin A from pharmaceutical companies for production of medicines and supplements to cure vitamin A deficiency disorders. The food & beverages segment is the second largest segment in the Vitamin A market and captures around 35% share. Food products are fortified with vitamin A to address the rising cases of vitamin A deficiencies worldwide.
Global Analysis
The North America region holds the largest share in the global Vitamin A market due to higher health consciousness and affordability among consumers. The increasing cases of vitamin A deficiency and growing geriatric population supplement the regional market growth. The Asia Pacific region is forecasted to witness the fastest growth during the forecast period owing to rising disposable incomes, growing population and increasing health awareness. Developing countries in Asia Pacific like India and China are major consumer markets for Vitamin A supplements to overcome widespread deficiencies. The region also accounts for sizeable share in food & beverages industry that proactively fortifies food products with vitamin A to address nutrition deficiency challenges.
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