The women's swimwear market has seen significant growth in recent years due to rising demand for sustainable and eco-friendly fabrics. Made from plant-based or recycled materials that are less harmful to the environment, sustainable swimsuits are in trend among environmentally-conscious consumers. The growing female participation in water sports and recreational activities has also stimulated demand for innovative swimwear designs that offer comfort and support.
The global women's swimwear market size was valued at US$ 8806.9 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 2.86% from 2023 to 2030.
Key Takeaways
Key players operating in the women's swimwear market are LVMH Moët Hennessy Louis Vuitton, Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. These major brands offer a wide range of sustainable and luxury swimwear collections made from eco-fabrics like nylon, spandex, polyester, and neoprene. The growing demand for plus-size and multiway swimwear has also attracted new market players catering to diverse body types and sporting needs. The growing participation of women in water sports like swimming, surfing, waterskiing, and triathlons, along with rising health consciousness, has significantly boosted demand for designer swimsuits. As women seek optimal performance, comfort, and style, the Women’s Swimwear Market Demand continues to rise, fueled by a shift towards active lifestyles and recreational water-based activities.
Major international swimwear brands are also expanding into emerging markets like Asia Pacific, Latin America and the Middle East to tap the growing purchasing power in these regions. E-commerce growth and digital marketing are enabling brands to reach new global customer segments. Domestic swimwear manufacturers in China, Brazil, India and Mexico are increasingly gaining prominence due to easy access and affordable prices.
Market Key Trends
One of the major trends gaining momentum in the women's swimwear market report is the growing popularity of sustainable fabrics. Eco-friendly swimsuit designs made from organic cotton, recycled nylon, and plant-based fibers are in high demand due to increasing consumer awareness about textile waste and its environmental impact. Many top brands have launched dedicated sustainable swimwear lines using innovative green materials. This trend is expected to drive significant market growth over the forecast period.
Porter’s Analysis
Threat of new entrants: The threat of new entrants to the women's swimwear market is moderate to low given the established brands and customer loyalty. However, new startups can enter with innovative designs and affordable pricing.
Bargaining power of buyers: The bargaining power of buyers is high in this market as there are many established brands and new entrants providing a wide range of products at different price points. Buyers can easily switch between brands.
Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many fabric suppliers and manufacturers. However, major brands often partner with few key suppliers for better quality and consistency in their supply.
Threat of new substitutes: The threat of substitutes is low as there aren't many direct product substitutes for swimwear. However, customers may opt for coverups and beachwear as alternatives.
Competitive rivalry: The competitive rivalry in the market is high amongst major global brands and private labels. Brands compete on design, quality, pricing and marketing.
Geographical Regions
North America currently accounts for the largest share of the global women's swimwear market, valued at over US$ 2 billion. The US is the dominant market within North America. Fastest growing region: Asia Pacific is expected to be the fastest growing region for women's swimwear market between 2024-2031. Countries like China, Japan and India are witnessing rising disposable incomes and increasing popularity of water sports and beach activities, thus driving higher demand.
Get This Report in Japanese Language –女性用水着市場
Get This Report in Korean Language -여성 수영복 시장
About Author:
Priya Pandey is a dynamic and passionate editor with over three years of expertise in content editing and proofreading. Holding a bachelor's degree in biotechnology, Priya has a knack for making the content engaging. Her diverse portfolio includes editing documents across different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. Priya's meticulous attention to detail and commitment to excellence make her an invaluable asset in the world of content creation and refinement.
(LinkedIn- https://www.linkedin.com/in/priya-pandey-8417a8173/)
UpMarketResearch offers a latest published report on “Global Swimwear and BeachwearMarket Industry Analysis and Forecast 2018-2023” delivering key insights and providing a competitive advantage to clients through a detailed report.
The report contains 137 pages which highly exhibits on current market analysis scenario, upcoming as well as future opportunities, revenue growth, pricing and profitability.Swimwear and Beachwear market research report delivers a close watch on leading competitors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holistic overview of the market situations in the forecast period.
The report contains basic, secondary and advanced information pertaining to the Swimwear and Beachwearglobal status and trend, market size, share, growth, trends analysis, segment and forecasts from 2018 - 2023.Get FREE Exclusive PDF Sample Copy of This Report @https://www.upmarketresearch.com/home/requested_sample/3667The scope of the report extends from market scenarios to comparative pricing between major players, cost and profit of the specified market regions.
The numerical data is backed up by statistical tools such as SWOT analysis, BCG matrix, SCOT analysis, PESTLE analysis and so on.
The statistics are represented in graphical format for a clear understanding on facts and figures.The generated report is firmly based on primary research, interviews with top executives, news sources and information insiders.
Secondary research techniques are implemented for better understanding and clarity for data analysis.The report for Swimwear and Beachwearmarket industry analysis & forecast 2018-2023 is segmented into Product Segment, Application Segment & Major players.Region-wise Analysis Global Swimwear and BeachwearMarket covers:• North America• Europe• China• Japan• Southeast Asia• IndiaThe Report covers in-depth analysis as follows:• Chapter 1 Swimwear and BeachwearMarket Overview• Chapter 2 Global Economic Impact on Swimwear and BeachwearIndustry• Chapter 3 Global Swimwear and BeachwearMarket Competition by Manufacturers• Chapter 4 Global Swimwear and BeachwearProduction, Revenue (Value) by Region (2013-2018)• Chapter 5 Global Swimwear and BeachwearSupply (Production), Consumption, Export, Import by Regions (2013-2018)• Chapter 6 Global Swimwear and BeachwearProduction, Revenue (Value), Price Trend by Type• Chapter 7 Global Swimwear and BeachwearMarket Analysis by Application• Chapter 8 Global Swimwear and BeachwearManufacturers Analysis• Chapter 9 Swimwear and BeachwearManufacturing Cost Analysis• Chapter 10 Industrial Chain, Sourcing Strategy and Downstream Buyers• Chapter 11 Marketing Strategy Analysis, Distributors/Traders• Chapter 12 Market Effect Factors Analysis• Chapter 13 Global Swimwear and BeachwearMarket Forecast (2018-2023)Gain Full Access of Swimwear and Beachwearmarket industry analysis & forecast 2018-2023 along with complete TOC @ https://www.upmarketresearch.com/reports/swimwear-and-beachwear-market“Global Swimwear and Beachwear-Global Market Industry Analysis and Forecast 2018-2023” report helps the clients to take business decisions and to understand strategies of major players in the industry.
