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Adult Diapers Market will Witness High Growth due to Growing Geriatric Population

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Adult Diapers Market will Witness High Growth due to Growing Geriatric Population

Adult diapers are designed to absorb and contain urine and stool for incontinent adults. They help prevent leaks and provide comfort for users. The rising prevalence of urinary incontinence among the elderly is a key driver for the demand of adult diapers. Urinary incontinence increases with age and is quite common among the geriatric population, due to issues like weak bladder muscles. Adult diapers offer convenience and help maintain hygiene for incontinent older adults. The increasing life expectancy is leading to rapid growth of the geriatric population around the world.


The adult diapers market is estimated to be valued at USD 17.43 Bn in 2024 and is expected to reach USD 28.18 Bn by 2031. It is projected to grow at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.


Key players operating in the adult diapers market include Kimberly-Clark, Essity, Procter and Gamble, Unicharm Corporation and Domtar Corporation. Kimberly-Clark is the global market leader with strong brands like Depend and Poise. It has been investing in expanding its production capacity to meet the growing demand.


There is high potential for Adult Diapers Market growth in developing regions like Asia Pacific and Latin America due to rising elderly population and improving disposable incomes. Major players are focusing on these emerging economies by establishing manufacturing units and strengthening distribution networks.


Unicharm has been aggressive in expanding its global footprint. It acquired global adult diaper brands TENA and Direct Absorbent Pad from Essity to boost its presence in North America and Europe. Procter & Gamble is also expanding in China through strategic partnerships and brand promotions.


Market Drivers

The growing geriatric population globally is a major driver as the risk of urinary incontinence increases with age. According to the UN, over 12% of the world population will be over 65 years by 2030. Countries with large aging populations like Japan, China and Western nations will fuel market growth.


The increasing awareness about adult diaper usage is encouraging more people to use these products. Active product promotions by manufacturers through various channels are raising adoption. Cultural taboos associated with the category are also fading in developing nations.


Market Restrains

Most adult diapers are disposable and lead to higher waste generation posing environmental concerns. This is major restraint for market growth.


The high prices of premium adult diaper brands limits their adoption in low and middle-income countries where disposable incomes are limited.


Segment Analysis

The adult diapers market can be segmented based on product, usage, size, and distribution channel. Based on product, the market is divided into pads, pants/protective underwear, flat-style adult diapers, and regular diapers. Pants/protective underwear dominates the market as they are more discreet and comfortable for adults compared to regular diapers. By usage, the market is categorized into daily wear, healthcare settings, and travel & lights. Daily wear diapers dominate as they help active and aging adults maintain an independent lifestyle.


Global Analysis

North America dominates the global adult diapers market due to the rising aging population demanding improved adult incontinence products. Europe follows North America in terms of market share due to the increasing preference for adult diapers over traditional cloth diapers in healthcare institutions. However, Asia Pacific is growing at the fastest pace owing to rising health and hygiene awareness along with the increasing disposable income of middle-class families enabling them to spend on quality hygiene products.


Get this Report in Japanese Language: 大人用紙おむつ市場


Get this Report in Korean Language: 성인용 기저귀 시장


About Author:

Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)

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