The U.S. ready-to-eat (RTE) food market is expected to grow at a CAGR of 4.02% between 2023 and 2030, increasing from USD 46.26 billion in 2022 to USD 63.41 billion by 2030. A growing consumer preference for healthier, organic meal options, along with the rising popularity of plant-based and vegan diets, is driving demand for RTE foods in the country. In response, many companies are introducing products with reduced sugar, calorie, and salt content to cater to health-conscious consumers.
Beyond dietary trends, several other factors are fueling the market’s expansion. Busy lifestyles, an increasing number of single-person households, and the widespread adoption of food delivery and takeout services have made RTE meals more attractive. Some retailers now focus on selling freshly prepared meals designed for on-the-go consumption, catering to professionals, students, and individuals with fast-paced routines. The appeal of convenience foods has grown significantly, particularly among working adults, teenagers, college students, and bachelors who seek quick and hassle-free meal solutions.
Additionally, RTE foods are popular for their immediate consumption, often featuring disposable packaging that aligns with modern on-the-go lifestyles. There is also increasing consumer demand for sustainable, eco-friendly packaging with minimal plastic and waste, prompting brands to innovate environmentally responsible solutions.
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Rising Demand for Healthier RTE Foods
Historically, poor diets in the U.S. were associated with undernutrition, but in recent years, excessive calorie intake, high sugar and sodium consumption, and sedentary lifestyles have contributed to widespread health concerns. Rising obesity rates and diet-related chronic illnesses such as cardiovascular disease, hypertension, diabetes, and osteoporosis have heightened awareness about the importance of healthier eating habits.
With an increasing number of professionals, college graduates, and individuals leading fast-paced lives, demand for nutritious and convenient food options is on the rise. During the COVID-19 pandemic, canned RTE meals became particularly popular, as students and bachelors relied on them for their daily meals while staying indoors. Brands have responded to evolving consumer preferences by introducing healthier choices, such as pre-packaged salads that offer complete meals without compromising dietary goals. Younger consumers, in particular, are placing greater emphasis on food quality and nutrition.
Growing Female Workforce and Market Impact
In 2022, women’s labor force participation in the U.S. reached 56.8%, reflecting an increase from 56.1% the previous year and nearing pre-pandemic levels. The growth of women in the workforce is expected to contribute to the expansion of the RTE food market, driven by rising demand for convenient, time-saving meal solutions. Factors such as increasing household expenses, reduced reliance on domestic help, and the need for quick meal preparation have made RTE foods an appealing option for working professionals.
The rapid rise of e-commerce has further fueled market growth by providing consumers with easy access to a variety of RTE meal options. The time-saving benefits of these products align well with the lifestyles of working women, making them a staple in modern American households. As female workforce participation continues to increase, the demand for convenient meal solutions is expected to grow alongside it.
Innovation Driving Market Expansion
Technological advancements in food production, packaging, and culinary creativity are transforming the RTE food industry. Companies are continuously developing innovative products to cater to diverse consumer preferences. For example, in October 2022, Campbell Soup Company introduced four new spicy-flavored soups, including Spicy Steak and Potato, Spicy Chicken Noodle, Spicy Sirloin Burger, and Spicy Chicken and Gumbo.
Food manufacturers are expanding their product lines to offer a wide variety of flavors, international cuisines, and dietary-specific options, ensuring they meet the evolving tastes of consumers. Additionally, there is a growing focus on healthier alternatives, including natural and organic ingredients, reduced preservatives, and more nutritionally balanced meals. Sustainable and eco-friendly packaging is also gaining traction, appealing to environmentally conscious buyers.
Furthermore, the rise of online grocery shopping and food delivery platforms has made it easier for consumers to access RTE products, further contributing to the sector’s growth.
Impact of COVID-19
The COVID-19 pandemic significantly influenced consumer behavior in the RTE food sector. Increased concerns about hygiene and food safety led to a surge in demand for packaged meals that minimized direct handling. However, nationwide lockdowns initially slowed market growth due to constrained consumer spending and supply chain disruptions.
Despite these challenges, RTE food sales rebounded as consumers stocked up on shelf-stable meals to avoid frequent trips to grocery stores. As pandemic restrictions eased and the economy stabilized, demand for RTE food products strengthened, setting the stage for continued growth through 2030.
The shift toward convenience-oriented and health-conscious eating habits, coupled with concerns about obesity and chronic illnesses, is expected to sustain long-term demand for RTE foods in the U.S.
U.S. Ready-To-Eat Food Market: Report Scope
The report “United States Ready-To-Eat Food Market Assessment, Opportunities, and Forecast, 2016-2030F” by Markets & Data offers an in-depth analysis of the RTE food sector, including market trends, industry dynamics, and future projections. Covering the period from 2023 to 2030, the report examines key drivers, challenges, and opportunities while profiling leading industry players, their market share, business strategies, and competitive landscape.
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