Tube Packaging Types
There are various types of tube packaging that are commonly used: Printed Tubes Printed tubes are made from paper or plastic and feature printing and graphics on the exterior. This allows important product information, branding, and messaging to stand out on shelf. Printed tubes are a cost-effective option for companies looking to build brand recognition through vibrant displays.
Clear Tubes Clear Tube Packaging are made from plastic materials like PVC or polyethylene that are completely see-through. This style of tube packaging offers consumers a clear view of the product inside without requiring any opening of the package. Clear tubes are well-suited for cosmetic products, food samples, pills, and other items where visibility of contents is important.
Customizable Tubes For companies with unique packaging needs, customizable tubes provide maximum flexibility. Features like shaped ends, special materials, unique closures, and custom printing options can be incorporated to create a tube that perfectly complements a company’s brand identity and product requirements. Customizable tubes often involve shorter production runs but allow for highly differentiated shelf presence.
Tube Construction Types In addition to different exterior materials, tubes can also be constructed in various ways:
Simple Tubes The most basic tube construction involves rolling a sheet of material into a hollow cylinder and sealing the seam, such as with adhesive or heat sealing. Simple tubes are inexpensive to produce but have limited decorative potential based solely on material and exterior printing.
Co-Extruded Tubes Co-extruded tubes feature multiple layers of different materials that are joined during the tube formation process. This allows for properties like moisture barriers, enhanced durability, or print receptors to be incorporated without additional production steps. Co-extruded tubes usually command a modest price premium over simple tubes.
Laminated Tubes Laminated tube construction sandwiches an additional material like foil or film between the primary tube layers for features like added strength, barriers, or the ability to apply different exterior graphics than the base tube material. Laminated tubes are more production-intensive but enable unique tube characteristics and designs.
Benefits of Tube Packaging Choosing tube packaging provides clear advantages for both product protection and marketing effectiveness:
Secure Containment Whether made from paper, plastic, laminates or combinations, tubes provide resilient product protection able to withstand distribution rigors like vibration and compression loads. Tubes completely enclose contents to prevent damage.
Space Efficiency Long, slender tubes maximize shelf and storage space utilization compared to bulkier packaging forms like boxes. This optimizes product placement density at retail.
Brand Visibility Graphics can wrap fully around tubes for maximum brand exposure, and clear tubes let contents speak for themselves. Tubes attract consumer attention on shelves.
Product Presentation Well-designed tubes beautifully showcase contents in an organized, tidy manner. This positive presentation improves product perception at point of sale. Tamper Evidence Most tube closures provide strong tamper protection with sealed caps or ends that must be broken to access contents within, assuring consumers of product integrity.
Environmental Friendliness Being predominantly made from renewable resources like paperboard or recyclable plastics, tubes have a comparatively low environmental impact versus non-recyclable packaging types.
Customizable Attributes Attributes like shape, closures, materials, constructions and printing options allow tubes to be highly tailored to specific products, brands and ideal in-store/point of purchase applications.
Tube Design Considerations When designing tube packaging, several factors must be considered to ensure optimum performance:
End Use Requirements Understanding the distribution handling, need for tamper evidence, visual requirements and other end use criteria helps determine the best tube construction, materials and features.
Contents Characteristics Properties of the product being packaged like dimensions, weight, moisture/gas barrier requirements etc. influence the tube structure able to securely house contents.
Regulatory Compliance All food contact, child-resistance needs or other regulations applying to the packaged product or its distribution must be met by the tube selected.
Cost Effectiveness Tube options are weighed based on budget while still delivering the protection level and brand benefits required at a viable selling price point for success.
Environmental Profile Factors like tube material renewability, recyclability, and emission output are increasingly essential attributes for sustainability-driven companies.
Production Volume For smaller runs, customizable tubes may be worthwhile despite higher per-unit costs, versus simple stock tube solutions for higher volumes.
Distinctiveness Tubes must stand apart from competitive offerings on shelf through unique stylization, graphics and point of differentiation to catch consumer attention.
This covers the key tube packaging types, attributes, benefits, design factors and considerations involved in developing effective tubed solutions. With careful assessment and design, tubes can offer powerful product protection and branding value.
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Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.
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