Selling on Amazon is a game of numbers, and price tracking is one of the most critical factors for staying competitive.
Whether you're trying to beat the competition, maximize profits, or automate repricing, the right Amazon price tracking software can make all the difference. An Amazon price tracker helps sellers stay ahead by providing real-time data on price changes and supplier discounts, ensuring they make informed pricing decisions to boost sales and maximize profitability.
In this post, we’ll explore the top tools designed to help Amazon sellers monitor price changes, track discounts, and optimize pricing for better sales.
What Is an Amazon Price Tracker?
An Amazon price tracker is a tool designed to monitor and analyze price fluctuations on Amazon. These tools help users track product price history, set alerts for price drops, and make data-driven decisions. Whether you're a seller optimizing your pricing strategy or a shopper hunting for the best deals, an Amazon price tracker ensures you never overpay or miss a profitable deal.
Price trackers can automatically scan product listings, compare prices across different retailers, and notify users of price changes via browser extensions, push notifications, or email. Some advanced tools even offer AI-powered repricing, historical pricing insights, and competitor analysis.
Types of Amazon price trackers
There are different types of price trackers, each catering to a specific audience. Here are the three main types.
Price trackers for finding high-margin deals
For Amazon sellers, price tracking isn’t just about finding deals – it’s about identifying profitable deals. These tools monitor price trends, demand, and competition to help sellers source products with the highest profit margins. These trackers often include the following features.
Key features
Helps sellers assess long-term pricing trends to determine profitability.
Allows to estimate how well the product sells and how fast it will sell to avoid low-demand slow-movers
Monitors rival pricing strategies to identify gaps in the market.
Estimates potential ROI, margins, fees, and logistics costs for better profitability assessment.
Price trackers for sellers maximizing discounts
For Amazon resellers, keeping costs low is key to maximizing profit margins. Such price trackers help sellers identify and take advantage of various discount opportunities, from temporary price drops to stackable savings like cashback, coupons, gift cards, and credit card rewards. By strategically combining these savings, resellers can reduce product costs by up to 20%, making their business more competitive.
Key features
Monitors daily deals, bulk discounts, and limited-time promotions.
Identifies cashback programs, loyalty rewards, and best rebate programs to maximize savings.
Finds and applies discount codes at checkout.
Notifies sellers when a product's price falls within a profitable range for resale.
Price trackers for dynamic repricing
Winning the Amazon Buy Box and maintaining competitive pricing requires constant monitoring and adjustments. These tools combine price tracking with automated repricing to ensure that sellers stay ahead without manually updating prices. They help sellers dynamically adjust prices based on market conditions, competition, and demand.
Key features
Adjusts product prices in real-time to stay competitive.
Increases chances of winning the biggest Buy Box share by analyzing key pricing factors.
Uses algorithms to determine the most profitable pricing approach.
Monitors rival pricing and adjusts accordingly to maintain a competitive edge.
Why Do Amazon Sellers Need Price Trackers?
Amazon’s marketplace is constantly changing, and staying ahead requires real-time pricing insights. Amazon price trackers help sellers make data-driven decisions, ensuring they stay profitable and competitive.
Stay competitive with real-time price monitoring
Prices on Amazon fluctuate frequently, and a small price difference can determine who wins the biggest Buy Box share. A price tracker helps sellers monitor competitor pricing and adjust their own prices strategically.
Find profitable deals before the competition
A price tracker identifies price drops, limited-time promotions, and supplier discounts. This allows sellers to source inventory at the lowest possible cost, maximizing profit margins.
Track pricing trends to stay profitable
Understanding pricing trends helps sellers make smarter pricing decisions and select deals. Historical price data allows sellers to see if you can sell the products at the average Buy Box price or close. If there are essential price drops, it’s difficult to maintain a consistent profit.
Automate pricing adjustments for better sales
Manual price changes can be time-consuming and inefficient. With automated repricing tools, sellers can adjust their prices dynamically to stay competitive without constant monitoring.
Maximize profit margins by pricing smartly
Pricing too high can drive customers away, while pricing too low can reduce profitability. A price tracker helps sellers find the sweet spot, adjusting prices based on market demand and competition.
Best Amazon Price Trackers for Finding High-Margin Deals
Amazon sellers need powerful product sourcing tools to identify profitable products quickly and efficiently. These tools include price tracker features to analyze pricing trends, competitor activity, and sales potential, helping sellers select high-margin deals. Below are two of the best tools for finding high-margin deals.
Seller Assistant Extension – the ultimate product sourcing software
Seller Assistant Browser Extension is a comprehensive product sourcing tool designed to help Amazon sellers identify high-margin, low-risk leads directly on Amazon product pages, search pages, supplier websites, and competitor storefronts. The extension streamlines product research, offering in-depth insights into sales potential, profitability, competition, and hidden risks, making it an essential tool for both wholesale, online arbitrage and dropshipping sourcing.
Key features
The Extension’s Product View displays detailed sales potential, competition intensity, Buy Box eligibility, restrictions, and IP complaints directly on Amazon product pages.
Allows sellers to compare supplier and Amazon product data side-by-side, ensuring informed sourcing decisions.
Provides at-a-glance profitability indicators for faster deal evaluation.
Tracks historical price trends, sales velocity, Buy Box ownership, and best-selling variations.
Predicts potential sales quantity and revenue for your products using Sales Estimator
Warns about potential intellectual property violations and policy risks to help sellers avoid high-risk products.
Identifies your eligibility to sell products on your account and product restrictions
Shows product alerts (hazmat, heavy and bulky, meltable, and many more).
Analyzes storefronts with Storefront Widget, revealing top-performing products and pricing strategies.
Pros
✅ Detailed pricing data for better decision-making
Tracks Buy Box average prices over 30, 90, and 180 days, allowing sellers to identify products with stable or volatile price levels before sourcing. If there are essential price drops, it’s difficult to maintain a consistent profit.
✅ Accurate sales estimates and product performance analysis
Predicts potential sales volume, providing insights into how many units a seller can expect to sell. Sales velocity forecasting helps assess whether a product is worth investing in.
✅ Comprehensive competition insights
Tracks FBA and FBM competitor offers, showing the number of sellers, stock availability, and Buy Box ownership percentage to assess how competitive a listing is.
✅ Profitability calculations in one click
The FBM & FBA profit calculator provides a full breakdown of profit, ROI, margin, Amazon fees, and logistics costs, available directly on Amazon product pages and supplier websites for real-time sourcing evaluation.
✅ All-in-one product sourcing platform
Combines product research, profit calculations, IP risk alerts, and competitor analysis in a single extension, eliminating the need for multiple tools.
Cons
❌ No price drop alerts
It does not let you set price drop alerts.
❌ No discount tracking
As it’s a product sourcing software, it does not monitor discount codes or promotions, it offers a lot of other useful functions.
Price
Monthly subscription starts from $29.99, yearly subscription starts from $159.99/ 14-day free trial.
Note. Seller Assistant is all-in-one product-sourcing software offering 20+ tools that helps Amazon sellers quickly find profitable and low-risk deals. It provides you with effective solutions for bulk wholesale price list scanning and brand analysis alongside advanced product research extensions, tools, and features providing you with in-depth product research data.
It combines three extensions: Seller Assistant Browser Extension, and IP-Alert Chrome Extension by Seller Assistant, and VPN by Seller Assistant, Amazon seller tools: Price List Analyzer, Brand Analyzer, Seller Spy, Bulk Restrictions Checker, and API integrations, and features: Side Panel View, Storefront Widget, Quick View, FBM&FBA Profit Calculator, Sales Estimator, Offers, Variation Viewer, Stock Checker, and offers secure and efficient solutions for teamwork.
Keepa – advanced tool for price history and sales tracking
Keepa is one of the most widely used Amazon price tracking tools, offering comprehensive price history charts, sales rank tracking, and real-time price alerts. It provides sellers with deep insights into product pricing trends over time, helping them make informed purchasing and pricing decisions. Unlike other product research tools, Keepa focuses heavily on historical data, making it a valuable asset for sellers looking to track market trends and forecast demand.
Key features
Displays interactive graphs with historical data for pricing, BSR trends, Buy Box price changes, new and used product offers, and review count.
Displays historical price data for Amazon, third-party sellers (FBA & FBM), and even used products over multiple timeframes (30, 90, 180 days, and all-time).
Monitors Best Sellers Rank (BSR) history, showing how frequently a product sells and whether demand is increasing or decreasing.
Tracks Buy Box ownership over time, helping sellers identify which price points win the Buy Box most often.
Notifies users when a product’s price drops to a set threshold or when it comes back in stock.
Shows the number of active sellers on a listing, their pricing strategies, and stock levels to help assess competition.
Pros
✅ Extensive historical pricing data
Tracks pricing trends for Amazon, third-party sellers, and used items across multiple timeframes.
✅ Sales rank insights
Monitors BSR trends and drops, helping sellers estimate actual product sales volume.
✅ Buy Box and competition tracking
Provides details on Buy Box ownership percentages, FBA vs. FBM offers, and competitor pricing strategies.
✅ Alerts and tracking
Allows users to set custom price drop notifications and monitor product availability.
Cons
❌ No built-in profitability calculator
Unlike some sourcing tools, Keepa does not calculate Amazon fees, profit, or ROI.
❌ No IP alert system or restriction checker
Does not notify sellers about intellectual property complaints, restrictions, or policy violations.
Price
Has a free version with limited data. The paid version costs 19€/month.
Best Amazon Price Trackers for Maximizing Discounts
For Amazon resellers, lowering sourcing costs is a key strategy for increasing profit margins. The best price tracking tools in this category help sellers take advantage of cashback programs, discount stacking, and promotional offers. Below are two of the best tools for maximizing savings on product sourcing.
Rakuten – comprehensive cashback platform for Amazon resellers
Rakuten is one of the largest cashback platforms, offering users a way to earn cashback on purchases from thousands of retailers, including major sourcing platforms like Walmart, Target, Best Buy, and Home Depot. For Amazon resellers, Rakuten provides a simple way to reduce sourcing costs by earning cashback on every eligible purchase.
Key features
Earn a percentage of cashback from participating retailers, with rates varying by store and category.
The Rakuten extension notifies users of cashback opportunities while shopping online.
Cashback can be combined with credit card rewards, coupons, and gift card savings for maximum cost reduction.
Users receive cashback payments via PayPal or check every three months.
Pros
✅ Reduces sourcing costs
Cashback earnings help lower the actual cost of products, increasing profit margins.
✅ Works with thousands of retailers
Covers most major sourcing websites used by Amazon resellers.
✅ Easy to use
Automatic cashback activation through the browser extension.
✅ Stacks with other savings
Can be combined with coupons, gift cards, and credit card rewards for extra discounts.
Cons
❌ Not all retailers offer cashback
Some stores have exclusions on certain products or categories.
❌ Cashback isn’t instant
Payouts are processed quarterly, meaning sellers need to wait for their savings.
Price
Free to use.
Honey – Automated coupon and discount tracker
Honey is a browser extension that automatically finds and applies coupon codes at checkout while also offering cashback rewards through its Honey Gold program. For Amazon resellers, Honey helps reduce sourcing costs by applying available discounts and tracking price drops on products of interest.
Key features
Finds and applies the best available coupon codes at checkout.
Earn cashback on purchases at participating stores, redeemable for gift cards.
Tracks historical price trends and price drops for products on Amazon.
Allows users to save products and get notified when prices drop.
Pros
✅ Saves money with automatic coupon application
Helps resellers maximize discounts at checkout.
✅ Includes a cashback rewards program
Honey Gold lets users earn points that can be redeemed for gift cards.
✅ Tracks Amazon price drops
Useful for timing purchases when products are at their lowest price.
✅ Easy integration with online shopping
Works automatically in the background.
Cons
❌ Not all coupons work
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