Meticulous Research®—a leading market research company, published a research report titled, ‘Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2032.’
According to this latest publication from Meticulous Research®, the oral care market is projected to reach $70 billion by 2032, at a CAGR of 3.9% from 2025 to 2032. The growth of the oral care market can be attributed to several factors, including the increasing prevalence of gum diseases and dental caries, rising awareness of oral health & hygiene, growing demand for dental aesthetics, rising consumer awareness regarding oral care products, and growing use of eco-friendly oral care products. Moreover, a shift towards natural and herbal oral care products and technological advancements in oral care products are expected to offer growth opportunities for the players operating in this market.
Key Players
The key players profiled in the oral care market report are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).
The oral care market is segmented by Product (Toothpastes [by Form {Gels, Pastes, Powders, Other Forms} by Composition {Medicated Toothpastes, Non-medicated Toothpastes}], Toothbrushes [Manual Toothbrushes {Soft Bristle Toothbrushes, Medium Bristle Toothbrushes, Hard Bristle Toothbrushes}, Electric Toothbrushes {Rotary/Oscillating Electric Toothbrushes, Sonic Electric Toothbrushes}, Battery-powered Toothbrushes, Interdental Toothbrushes, Sulcabrushes, End Tuft Toothbrushes, Chewable Toothbrushes, Mouthpiece Toothbrushes], Mouthwashes [Medicated Mouthwashes {Fluoride Mouthwashes, Antiseptic Mouthwashes, Prescription Mouthwashes}, Non-medicated Mouthwashes {Cosmetic Mouthwashes, Natural Mouthwashes}], Oral Care Products [Dental Flosses, Mouth Fresheners, Dental Water Jets, Denture Solutions, Tongue Cleaners/Scrapers, Oral Probiotic Tablets & Liquids, Dental Whitening Products]), Age Group (Adults, Children), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Oral Care Clinics, Online Channels) and Geography. The study also evaluates industry competitors and analyzes the regional and country-level markets.
Among all products, in 2025, the toothpastes segment is expected to account for the largest share of around 36% of the oral care market. The large share of the segment is attributed to factors such as rising awareness of oral health, a shift in the use of herbal and natural products as compared to chemicals, a growing number of market players, growing cases of dental caries and gum diseases, and the availability of toothpaste in various forms.
Among age groups, in 2025, the adults segment is expected to account for the larger share of the market. A large population of adults consuming oral care products coupled with the proactive approach of adults to preventive dental care and oral hygiene supports the largest market share. The adult population is more proactive about the regular use of toothpaste and is consistent about oral care activities like brushing and flossing. Further, the prevalence of oral diseases is also high among adults. The wide variety of toothpaste formulations aiming for specific conditions also positively impacts the segment's large share.
Among distribution channels, the supermarkets/hypermarkets segment is expected to account for the largest share of around 38% of the oral care market. The large share of the segment is attributed to factors such as the growing number of stores, easy accessibility and availability of oral care products, reasonable price ranges, and greater frequency of offers and discounts.
Among geographies, Asia-Pacific is slated to register the highest CAGR of 5% of the market. This segment's high growth is due to an established manufacturing market, favourable government initiatives for oral health access and awareness, increasing disposable incomes, high prevalence of dental care, and high consumption of tobacco and processed sugar.
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Key questions answered in the report-
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The global oral care market size is anticipated to reach USD 40.9 billion by 2025, according to a new report by Grand View Research, Inc., exhibiting a 5.0% CAGR during the forecast period.
Growing awareness among people regarding oral hygiene and increasing incidence of dental caries has led to market growth.Rising awareness about dental hygiene, in both developed as well as developing regions, can be attributed to various awareness programs initiated by major players.
For instance, in 2015, Oral-B and Crest partnered with the Hispanic Dental Association to improve access to oral care education among Hispanics in U.S.Growing incidence of dental caries is also accelerating product demand.
Children in particular, are more prone to dental caries due to unhealthy food habits.
On the other hand, geriatric population is more prone to a number of oral diseases, which further propels the market.New product development is another significant factor influencing the market.
Recent innovations, such as powered toothbrushes, have revolutionized the market.
Maintenance of oral health is very important to look good as oral health plays a big role in overall health as well.
The first step on the path of good oral hygiene is the presence of white teeth.
Change in color of teeth happens gradually and sometimes it is inevitable too.
Bad eating habits and overlooking the oral health also contributes in the wrong way.
Open2Care is an online platform which lets the people schedule an appointment online with Dental Urgent Care Sacramento, Roseville, Vacaville, Gilroy and Yuba City for availing comfortable as well as cost effective oral health services 24/7 whether in an emergency or for regular checkups.
Dental Hygiene Tips - What is the best toothpaste or toothbrush for you?
Here, we have shared some factors that you need to keep in mind while selecting the ones for you.
