The U.S. soup market size is expected to reach USD 5.93 billion by 2030, registering a CAGR of 3.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Rising awareness about leading a healthy and active lifestyle is expected to propel the demand for the product over the forecast period.
Health benefits offered through the consumption of soup are expected to drive the growth of the industry. High water content in the soup results in a decrease in calorie intake, which helps weight reduction. In addition, the introduction of customized products such as low sodium and gluten-free soups is also boosting the growth of the industry.
The industry exhibits the introduction of a number of soups and broths with added minerals and vegetables in a bid to improve the nutrition of the product. The products are also being promoted with high advertisement expenditure in a bid to increase product sales and revive the dwindling industry growth in the economy.
The rise of e-commerce portals results in ease in the product purchase with companies offering price discounts to their consumers. In addition, the product has registered an increase in demand from the on-trade distribution channel such as restaurants and hospitality chains. The fluctuating cost of raw materials is anticipated to affect industry growth.
The industry exhibits the presence of major manufacturers operating their business by leveraging an extensive product portfolio and distribution network. The major players in the industry are engaged in expanding their business through mergers and acquisitions. The companies also offer discounts and other offers in order to attract more consumers.
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U.S. Soup Market Report Highlights
- RTE wet soups dominated the market with the largest revenue share of 28.8% in 2024. The convenience of RTE wet soups, which require minimal preparation and can be consumed directly from the packaging, appeals to consumers with busy lifestyles.
- Refrigerated/frozen soup is expected to grow at the fastest CAGR of 8.9% over the forecast period. The increasing demand for convenient and high-quality meal options is a major driver, as consumers seek out soups that offer fresh ingredients and superior taste.
- The retail channel dominated the market with the largest revenue share in 2024. Retail stores, including supermarkets, hypermarkets, and grocery stores, are the primary points of purchase for soups, offering consumers a wide variety of options in terms of brands, flavors, and types.
- The online channel is expected to grow at the fastest CAGR over the forecast period. The increasing adoption of e-commerce platforms and the convenience of online shopping play a significant role, allowing consumers to browse, compare, and purchase soup products from the comfort of their homes.
Key U.S. Soup Company Insights
Some key companies in the U.S. soup market The Campbell's Company, Kellanova, PepsiCo, Nestlé, General Mills Inc., The Kraft Heinz Company, and others.
- The Campbell Soup Company is a leading player in the U.S. soup market. Founded in 1922, Campbell's is renowned for its wide range of soup products, including iconic brands like Campbell's Tomato Soup, Cream of Mushroom Soup, and Chicken Noodle Soup. The company's portfolio also includes other well-known brands such as Pace, Pepperidge Farm, Prego, Swanson, V8, Plum Organics, and Bolthouse Farms.
List of Key Players of U.S. Soup Market
- The Campbell's Company
- Kellanova
- PepsiCo
- Nestlé
- General Mills Inc.
- The Kraft Heinz Company
- Hain Celestial Group
- Cargill, Incorporated
- Con Agra Brands, Inc.
- Greencore
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