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Personal Finance Software Market Size Is Poised To Reach $1.59 Billion By 2030: Grand View Research Inc.

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Mrudula Karmarkar
Personal Finance Software Market Size Is Poised To Reach $1.59 Billion By 2030: Grand View Research Inc.

San Francisco, 28 April 2030: The Report Personal Finance Software Market Size, Share & Trends Analysis Report By Type (Mobile-based, Desktop-based), By End-user (Small Businesses, Individuals), By Deployment (On-premise, Cloud), By Tools, By Region, And Segment Forecasts, 2023 - 2030

The global personal finance software market size is anticipated to reach USD 1.59 billion by 2030, growing at a CAGR of 5.1% from 2023 to 2030, according to a new report by Grand View Research, Inc. With the growing complexity of personal finances and the need for effective money management, individuals seek solutions to manage budgets, track expenses, and plan financial goals. Personal finance software offers features such as budgeting, expense tracking, investment management, and bill payment reminders that help users gain better control over their finances. The high rate of internet and smartphone penetration is expected to fuel the growth of the market over the forecast period.

According to data reported by an online reference library, DataReportal, a total of 5.18 billion people worldwide used the internet at the beginning of Q2 2023. In addition, user-friendly mobile applications have made personal finance software more accessible and convenient for users, resulting in the rising adoption of personal finance software. Personal finance software offers various advantages, such as managing finances, cash flows, and paying bills. It helps individuals and small business owners to track their income and expenditure with a graphical representation making it easier for them to understand and analyze their cash flows.

Furthermore, online banking trends have made it easier to connect with payment gateway and process automated payments directly from the same software with real-time insights. The COVID-19 pandemic had a positive impact on the global market. Social distancing during COVID-19 resulted in the growth of online investment platforms with several tools in one software. These tools, including budgeting, financial goal management, and retirement planning, have driven the adoption of such software by individuals to achieve financial stability.

The growth of the market can be attributed to the growing adoption of digital banking services across the globe. The rise in financial awareness among consumers has driven the market’s growth. For instance, several companies and banking firms, such as Banco Bilbao Vizcaya Argentaria, S.A. (BBVA), a financial service company, have launched programs to boost financial education among the people at a global level. The increasing launches of software embedded with personal finance management tools are anticipated to drive growth further. For instance, in April 2023, P&N Group’s BCU Bank division announced the launch of a personal financial management application.

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This launch aimed to offer its customers an oversight of their money through the application. It offered various tools like spend tracking, budgeting, and categorizing transactions. Technological advancement in data visualization has enabled personal finance software to present financial data in visually appealing and easily understandable formats. Using charts, graphs, and interactive dashboards has made it easy for users to adopt and understand such personal finance software. Furthermore, digitalization in the banking industry has made it possible to introduce features, such as Automated Bill Payments, that offer time-saving and reduce the chances of missing payments.

Moreover, personal finance software enables businesses and individuals to track income and expenses in budgeting. The increasing investments in the market are one of the other major factors driving the market growth. For instance, in June 2021, Truebill, a personal finance start-up, announced that it raised USD 45 million through a Series D funding round. The company in November 2020 also raised USD 17 million through a series C funding round. The existing investors in the series D funding round were Cota Capital, Bessemer Venture Partners, and Eldridge Industries. The company aimed to utilize these funds for adding new tools and upgrading its personal finance application.

Though the market is anticipated to grow significantly, some challenges, such as low financial literacy among individuals across the globe, are expected to restrain the market's growth. For instance, as per the article published on Annuity.org, a company providing insights related to finance, nearly 75% of teens need more confidence in their knowledge of personal finance. Similarly, according to a 2018 Financial Industry Regulatory Authority (FINRA) study, more than 53% of adults say that thinking about their finances makes them feel anxious. Furthermore, the limited accessibility and affordability of personal finance software is another major factor hindering the market's growth.

The market is characterized as a moderately consolidated market. Prominent players are involved in expansion initiatives, strategic partnerships, and joint ventures to gain a competitive edge. For instance, in August 2021, InComm Payments, a payment technology company, partnered with Doxo Inc., a personal finance software provider. This partnership aimed to allow Doxo users to pay household bills at over 60,000 retail locations across the U.S. with cash. Though the largest players dominate the market, it is competitive with high growth potential.

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