
The user behaviour data need to be gathered for mobile analytics, followed by thoroughly studying & finding out the factors for user engagement, retention.
The main reasons for employing mobile analytics are for conversion of ad budgets to installs, repeated usage of apps and in-app purchases. There are advanced tools on mobile analytics that can be used by the mobile app development companies, whatever may be the platform of development, Android or iOS.
Significance of the Mobile Analytics
App Retention
App Performance
App Churn
This is the metric that measures the percentage of users who simply stops to use your apps. 58 % of users churn your app, in the first month itself. It depends quite a lot on the type of app. If the users are leaving or about to leave your app, your app might not have any worthwhile value.
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