
Initial Coin Offering (ICO) is the new trend in the world of the blockchain community: there are around 50 ICO launched monthly, as observed by the end of 2017.
So, if you have a project that can be worth millions, you need a website for ICO that will suit your ambitions perfectly.
An ICO landing page goes through three stages of its functioning: before the start of the ICO (there should be a countdown to the start of the sale), during (the progress and the amount already raised should be displayed) and after the ICO (you need to show the final results of the ICO).
Structure Is The Key To Usability
As a landing page represents one narrative, one story to be told to the potential investors, its sections should be theme-related and follow one another logically.
The landing page for an ICO should contain the following sections that serve different aims: