
People can freely produce, disseminate and consume content such as text, sound, photos, videos, and animation at any time of the day or night. All they need is Internet access. Besides, due to the recent phenomenal growth of mobile technology you do not need to waste your time turning on your laptop; just unlock your smartphone, and open a social media app. Instagram as a smartphone application introduced a new mode of instantaneous visual communication on October 5, 2010. Since then, it has become a significant social networking service and marked the rise of popular photography.
Let us give you some background
Well, what can we say about Instagram leaving alone the subjective impressions? The first version of the app was launched free in the App Store. In April 2012, Instagram welcomed Android users to its community. In November 2012, the users got a sense of the new web experience. Two years after the launch of the application, social app agreed to be acquired by Facebook. It was a non-survival, but it did not indicate failure. Indeed, exiting at a good price is often viewed as the main objective of many startups. Instagram is a good example of non-survival success. Thus, Facebook acquired an 18-month-old company with 13 employees for roughly $1 billion in April 2012.