
With more and more people coming in to the market with latest taxi and delivery applications the business has really opened up.
Gojek started off as an Ojek (scooter) taxi service application but has now become a phenomenon in major urban areas in Indonesia.
This not only makes it a very reliable medium for providing services but also an effective and profitable medium to make independent Ojek Drivers to get more rides and therefore, earn more money.
So what Uber did with taxis, Gojek managed to do with Bikes.
It chose to sell umbrellas there.
No one wants to go to one shop, then to the other and then walk a few blocks to find another one.