Augmented Reality & Virtual Reality Retail Applications

The global VR and AR market 2020 are poised to reach USD 767.67 billion by 2025, recording a whopping 73.7% CAGR over the assessment period (2018 to 2025).Market highlightsThe increasing need for head-mounted displays (HMDs) in gaming and entertainment, the adoption by firms of virtual reality for marketing campaigns, the increasing need for augmented reality and virtual reality in the automobile and e-commerce sectors contribute to the need for augmented reality technology in the healthcare sector and the investment and funding by major market players.The growing penetration across industries such as consumer electronics, automobiles, and retail of advanced technology is responsible for driving the development of the demand for augmented reality.

In addition, growing mobile device usage across the world is driving consumer growth, as it seems to be the most convenient type of augmented reality.

Request a Free Sample @ https://www.marketresearchfuture.com/sample_request/6884Competitive Outlook:  the major players identified by MRFR in the global Augmented Reality and Virtual Reality market as  EON Reality Inc., Terminal Eleven (SkyView), Hewlett-Packard Company, Augmented Pixels Inc., DAQRI LLC, Wikitude GmbH, Sony Corporation, Zapper Limited, Virtalis Limited, Google LLC, awe.org Pty Ltd (buildar.com), HTC Corporation,  Samsung Group, Blippar, Microsoft Corporation, Facebook Inc., Magic Leap Inc., PTC Inc., and Visteon Corporation Segmentation: The industry has been bifurcated between handheld augmented reality and virtual reality based on technology.The industry has been divided into devices, solutions, and applications based on the component.The AR-VR market has been divided into virtual reality devices and augmented reality devices based on the device type.The market has been split into consumer electronics, aerospace & defence, media & entertainment, hospitality , healthcare, automobile, BFSI, engineering, IT & telecommunication, travel & tourism, education, and real estate, based on the vertical.

Regional Analysis:The geographical analysis of AR-VR market has been analyzed for North America, Europe, Asia-Pacific, and the rest of the world.Due to the association of eminent market players and rising investors in AR / VR technology, North America has been identified as the most significant market share in the AR / VR market.

As a result of their demand in the defence industry for simulation-based training in the region, there is a rising need for head-mounted displays, accelerating market growth in the North American region.

The industry also produces considerable revenue from the growing implementation of virtual reality and augmented reality technologies in countries such as France, the United Kingdom , Germany, Spain , Italy and other European nations.Asia-Pacific is expected to account for the third-largest market share and is poised to experience considerable growth in the coming years due to the acceptance of augmented reality and virtual reality technologies for 3D modelling, 3D rendering, and virtualization by various industry verticals.

These technologies are compatible with devices such as smart glasses, head-up displays, head mounted displays and hand held devices among others.Modern day head mounted displays utilize technologies such as optical wave guides, liquid crystal displays, digital micro mirrors, and organic light emitting diodes for micro displays.

These devices are equipped with GPS tracking systems, activity tracking systems, connectivity solutions such as Bluetooth, WI-Fi, and mobile operating systems.

Some of the advanced smart glasses have the ability to communicate by voice commands, while others support touch buttons, external controllers and gesture controls, as well as are capable enough to run dedicated mobile apps.Read Report Overview: https://bisresearch.com/industry-report/global-augmented-virtual-reality-market-report-forecast.htmlAmong the device type of VR, Head Mounted Display (HMD) holds the highest share of the market in 2016.

Head mounted display in virtual reality is somewhat different from HMDs used in augmented reality as these devices completely blocks the interaction from  the real world while allowing users to interact with the virtual environment or computer simulated reality.

It is used in fully immersive virtual reality purposes.The commercial sector is utilizing AR technology on a wider level especially when it comes to hand held devices platform.

AR applications are being used by retail companies to provide detailed information of the product on its packaging using smart-phones or tablet computers.