All the dentists, accountants and real-estate agents you see, are solo entrepreneurs or solopreneurs as they are fondly called.
In this era of developed social media and individualistic nature of society, it is almost mandatory that you be creative enough to build a unique brand.
Before going any further, let’s get familiar with the concept of personal branding.
Your brand image should be the representation of yourself to your potential clients and customers, as it helps in building your business.
It is responsible for visually communicating the unique identity of your brand and what it represents to the audience.
Logotypes, being the ultimate time and energy saver, are highly effective in the market.
Some of the worldwide known logotypes are Google, Disney, Coca-Cola, HP and many more.One of the important points to keeping in mind while designing your logo is to create a consistent design experience so that your audience instantly recognize your brand while communicating through website, social media or even in-person events.
This happens due to the lack of proper understanding of what branding is, how is it utilized in a business, and how it adds value to your brand or company.
Although branding is not a new concept, many people mistake it for other business concepts such as logo, marketing, or advertising.
Just like the famous saying you cannot judge a book by its cover.
While advertising has set goals and is looking towards tangible results such as an increase in sales, marketing is all about building your business relationship with your audience and the effectiveness of your brand identity in reaching potential customers.
Do not expect a sales report from the marketing department because that is not their goal.
You might think that there is no ROI because there are no tangible results such as an increase in sales with branding.
