Mobility Solutions are the Key to Managing Next-Gen Employees

Now, just four months in, she comes to me every evening and tells me about the different products demonstrated in her favorite YouTube channels.

interestingly, though, while my grandmother sources a lot of information from the internet, she still falls back on the traditional sources.

India is a diverse country with 22 officially recognized languages and varied literacy rates and these differences are not limited by region.

With over 85% of the population being under 60 years of age, it becomes imperative for businesses to cater to the needs of the vast demographic of the country in terms of product as well as the content.

Yes, the internet has its own advantages.

According to a March 2019 survey on statcounter.com, 90.31% of India’s internet users use Facebook while other platforms (Pinterest, Instagram, YouTube, Twitter, LinkedIn) are used by less than 5% each.

India is a diverse country with 22 officially recognized languages and varied literacy rates and these differences are not limited by region. With over 85% of the population being under 60 years of age, it becomes imperative for businesses to cater to the needs of the vast demographic of the country in terms of product as well as the content. Yes, the internet has its own advantages.  But offline media (including over 1 lakh periodicals of which around 42 thousand are in English and the remaining vernacular) continues to be a strong competitor. This makes the choice between the two types of media a very important decision for marketers.

Many factors affect the choice between online and offline marketing channels. The first, of course, is your target audience – in 2018, only 25% of adults in India were found to have accessed the internet, of which 80% didn’t use social media at all.  This study by PeW Research Center also indicated a 22-point difference between the percentage of younger (18 – 35 years) and older users of the internet.

Platforms too play an important role. According to a March 2019 survey on statcounter.com, 90.31% of India’s internet users use Facebook while other platforms (Pinterest, Instagram, YouTube, Twitter, LinkedIn) are used by less than 5% each. On the other hand, print media like newspapers, magazines and periodicals reach those who don’t use the internet. It is also possible that within one group, a small majority prefers one form of media while a similar number prefers the other. Language is also important. Vernacular media could provide a lot of potential for conversion and sales.

Therefore, it is essential to maintain a balance between offline and online marketing strategies. Any decision involving higher investment in either must be backed by thorough research and analyses. Brand loyalty is something every marketer aims for, and conducting research in the form of regular surveys, data analyses, etc. can help you find out what your customer wants and will go a long way in bringing repeat customers. What works for one company may not work for another, and the results after the implementation of particular strategies can help you identify the best course of action for you.

The Indian market, just like the world’s, is an ever-changing one and its abundant diversity just increases this dynamism. To satisfy the people’s needs, businesses need to consider the opinions and sentiments of their customers. From an Indian perspective, you can call this “Customer Devo Bhava” if you wish. And figuring out what works best is not a very difficult task – your customers literally tell you what they want, either directly or when you ask.

We would be happy to read in the comments section your insights that can influence the decisions for balance between offline and online marketing channels.

Originally published on Yorke Communications

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2018 B2B Video Completion Rates and Other Benchmarks

Business videos four minutes or shorter saw the highest completion rates — between between 50 – 68 percent — while those over 20 minutes saw the lowest, around 25 percent, just some of the research of interest to digital marketers in newly-released B2B video study data.

New Study Looks at the Most Popular YouTube Content, and Highlights Key Trends

YouTube video content was the subject of a new Pew Research study that examined popular channels with 250K or more subscribers.

Among them, just 10 percent produced 70 percent of the content, the research showed.

Podcast Listeners Pay Attention to Ads

A thousand new leads mean nothing to your business if you don’t know the art of conversions.

While new leads serve nothing less than the lifeblood of every sales team, only less than half of all the leads get converted into sales.

Its prime goal is to educate the prospect of your company’s products or services, building their awareness and trust along the way, to help them make the purchasing decision in favor of your company.

d) Start the nurturing process without any delay, as soon as you get the notion that they are taking interest in your business even if its just your blog articles.

And it seems like an obvious question since call centers are mostly known for providing lead generation services which is an entirely different process.

Research also proves that using targeted content to strategically nurture your needs can have significant impacts on your overall sales.

Original Source: https://www.theoctopustech.com/nurture-leads-better-using-call-center-services/

There may be busy days, as well as, days where you hardly see someone walking in.

But you do probably on a biweekly basis get a text from your local pizza place or biriyani house.

Text message marketing allows restaurants, coffee shops, or other businesses in the foodservice industry to bring in new customers and keep them coming back.

Bring in traffic immediately, not later.

That’s why it’s so closely protected.

First of all, if you are located in a popular area like Dhanmondi, Gulshan, Uttara, Banani, Wari, Mohammadpur, etc., and want quick exposure, you should go for the location-based bulk SMS campaign.

                            Since we can’t travel billions of years back in time not yet, anyways one of the best ways to understand how our universe evolved is to create computer simulations of the process using what we do know about it.

Most of those simulations fall into one of two categories: slow and more accurate, or fast and less accurate. But now, an international team of researchers has built an AI Services that can quickly generate highly-accurate, three-dimensional simulations of the universe even when they tweak parameters the system wasn’t trained on.

“It’s like teaching image recognition software with lots of pictures of cats and dogs, but then it’s able to recognize elephants,” researcher Shirley Ho said in a press release. “Nobody knows how it does this, and it’s a great mystery to be solved.”

Speedy System

The scientists Explained in detailed way how they created this universe simulator, which they’ve named the Deep Density Displacement Model (D3M), in a study published in the journal Proceedings of the National Academy of Sciences.

The goal was to teach D3M how to model the way gravity shapes the universe. To that end, they started by feeding the system 8,000 different gravity-focused simulations created by a highly accurate existing universe simulator.

That system needed 300 computation hours to create just one of its simulations, but after training on the data, D3M was able to produce its own simulations of a cube universe 600 million light-years across in just 30 milliseconds. Those simulations were more accurate than those of the existing “fast” systems, which need a couple of minutes to create a simulation. 

Knowledge Gap

But speed isn’t the most remarkable thing about D3M.

That would be its ability to accurately simulate what the universe would look like even if the researchers changed parameters that weren’t included in its training data. For example, they could tweak the percent of dark matter in their universe, and D3M could accurately simulate that universe’s evolution.

In addition to helping physicists like how better understand the universe’s evolution, this strange behavior has the potential to help computer scientists better understand AI.

“We can be an interesting playground for a machine learner to use to see why this model extrapolates so well, why it extrapolates to elephants instead of just recognizing cats and dogs. “It’s a two-way street between science and deep learning.”

Artificial intelligence changing the rhythm of satellite communication

Nowadays, artificial intelligence has become a popular phenomenon in automation. If we talk about satellite communication, we know that maintaining a satellite every time is a big thing, because security, data and information are carried by the satellite and it is a major harm in the world. At any time, the satellite could be attacked, or even in its basement. What does the situation look like for ongoing missions? What facilities need to be high priority to take action and protect? Specific algorithms to compensate for those situations must include some technology that identifies problems based on past, present, and future approaches, and if taken into account, it will take immediate action. We know we cannot automate the whole thing, but some things can be controlled by artificial intelligence.

Real-time satellite communication decisions and seamless satellite control are difficult to manage and changing the space environment is prevented from proper satellite communication, which is now operated by NASA. The recent development of cognitive technology is a new excitement in the construction of satellite communications systems. If we talk about satellite broadcasts, Wide Network Solutions is a leading provider of advanced satellite communication system with fiber optic transmission, satellite monitoring services and more.

NASA has introduced Cognitive Radio, an intelligent and adaptive network technology that can detect available channels wirelessly and modify broadcast parameters to simultaneously run most communications and improve radio operating behavior. For NASA, the space environment presents complex challenges that can reduce cognitive radio. NASA Principal Investigator Janet C. Klein on the Cognitive Communication Project at the Glenn Research Center in Cleveland, Ohio. By applying artificial intelligence and machine learning, satellites control these systems smoothly, making real-time decisions without waiting for instruction. "

According to AI researchers, astronomers have more foresight, and machine learning algorithms can more quickly detect debris that comets leave in their wake. If we accelerate the meteor's analysis, we can detect distant orbits, but these are dangerous comets. NASA has sponsored this artificial intelligence pilot research program. NASA is working with defense and machine learning researchers. So, it helps with space operations as well as it reinforces security parameters for defense.

To implement AI-based technology in space communications, many tests are underway and various projects are underway. Researchers are also predicting drone handicrafts that can fly to the exoplanets. But, for that matter, handicrafts can endure years of solitary travel and can cope with and respond to ever-changing, extremely unpredictable conditions. From temperature differences to cosmic objects.

A research is also underway to predict solar storms by using AI tools to analyze data from the Solar Dynamics Observatory. After finding the relationships between corona and magnetic activity in the photo-sphere, we can determine the coronal mass ejections and the cause of the flare. There are many more projects going on and we are sure the revolution will come very soon. Artificial intelligence, cognitive automation and machine learning enhance the way we deal with satellite communication and space technology.

The NASA spacecraft usually relies on human-controlled radio systems to communicate with the Earth. As space data collection grows, NASA Cognitive Radio will incorporate artificial intelligence into space communications networks, meet demand and increase efficiency.

"Modern space communications systems use sophisticated software to support science and exploration," said Janet C. Klein, lead researcher at the Cognitive-Communication Project at NASA's Glenn Research Center in Cleveland, Ohio. Said Briones. "By applying artificial intelligence and machine learning, satellites control these systems smoothly, making real-time decisions without waiting for instruction."

To understand cognitive radio, it is easy to get started with land-based applications. U.S. In, the Federal Communications Commission (FCC) allocates parts of the electromagnetic spectrum used for communications to various customers. For example, the FCC allocates spectrum to cell service, satellite radio, Bluetooth, Wi-Fi, and more. The spectrum is divided into a limited number of taps connected to the water main.

What happens when there are no faucets left in the faucet? How does the device access the electromagnetic spectrum when all the taps are taken?

Software-defined radios such as Cognitive Radio use artificial intelligence to use the lower parts of the electromagnetic spectrum without human intervention. These “white spaces” are currently unused but already licensed, of the spectrum. The FCC allows a cognitive radio to use its primary user's unused frequency until the user is reactivated.

In terms of our metaphorical watering hole, cognitive radio draws on the water that is wasted. Cognitive radio can use most of the "faucet" regardless of the frequency of the "faucet." Cognitive radio shifts from one white spot to another, using electromagnetic spigots when they become available.

“The recent development of cognitive technology is new excitement in the construction of communication systems,” says Briones. "We see these technologies make our communication networks more in-depth and resilient for missions exploring the depths of space.

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Global Silicon Wafers Market OutlookComputing techniques have improved the lives of people.

Introduction of compact computers in the form of laptops, tablets, smartphones, and other wireless computing devices has tremendously eased the operations that one executes.

Robustly increasing opportunities in the electronics sector are responsible for the outstanding global silicon wafers market growth.The report is titled Silicon Wafers Market which covers Silicon Wafers Market Size by Doping Material and types, Silicon Wafers Market share by top 5 companies and also the market share by start-ups during the forecast period.View Full Table of Contents @ https://www.industryarc.com/Report/15369/silicon-wafers-market.htmlReport PRice(Single Price): US $3850Global Silicon Wafers Market: Leading SegmentsBy region, the APAC region dominates the global silicon wafers market in 2018.

According to the International Energy Agency, the aggregate solar PV capacity reached almost 398GW over 460 TWh, reflecting a growth of 2% of the global power output in 2017.

The increasing demands in the electronics devices in evident to employ massive amounts of semiconductors which will subsequently withdraw profits in the silicon wafers market.Talk to one of our sales representative about the full report by providing your details in the link below:https://www.industryarc.com/support.php?id=15369Global Silicon Wafers Market TrendsThe wearable electronics segment is emerging in the global textile market.

Innovations and developments for incrementing employment of silicon wafers in the apparels are projected to encourage substantial profits in the global silicon wafers market.The upsurge of electric vehicles in the developed nations is also one of the trending factors of growth in the silicon wafers market.