Understanding keyword researchWhen it comes to SEO, one of the most crucial aspects is keyword research. Higher organic traffic: Appearing on the first page of search results for relevant keywords can significantly boost your organic traffic. Better understanding of your audience: Keyword research provides insights into the language and terms your target audience uses, helping you understand their needs and preferences. How to conduct keyword researchNow that we understand the importance of keyword research, let's take a look at the steps involved:1. Identify your target audienceBefore diving into keyword research, it's crucial to have a clear understanding of your target audience.