Google My Business Training Guide | eBook for Local Business in CA

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Keep reading to learn more about the subject of web design.Look at the site in many different browsers.

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As we talked about some effective local SEO hacks in our previous blog, here we are again with something even more to assist.Local SEO Hacks - Part II

If you are planning to launch an online store, procuring an eCommerce Website Developer in Maryland is obvious.

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You go to Google browser and search for “best pasta in XYZ.”On the search results page, you see numerous restaurants and cafes representing the best pasta in XYZ.

What are their hours of operation?After considering all of these, you finally pick one place to get your pasta delivered and call the contact number listed to place your order.In the middle of your search for the best pasta in XYZ place, you were most probably checking out what marketing professionals call GMB listings.Google My Business or GMB lets businesses advertise their Profile and website on Google Maps and Search.It allows businesses to connect with their prospective and existing customers, publish regular updates to their Business Profile and learn how people interact with their business in local search.GMB plays a crucial role in a business’ local search visibility, and it helps owners put their business in front of their target audience.

However, there are many other ways this can happen.In this blog, we will find out how to remove or merge duplicate GMB listings.A QUICK RUNDOWN: WHY GMB IS CRUCIAL FOR YOUR SUCCESSGMB is a valuable tool that helps your business get discovered by its target audience in the local search.When local consumers are searching for your business or other businesses/products/services similar to yours, you will want to be present in the search results.Moreover, when you provide complete listings on Google My Business, you are 2x more likely to win the consumers’ trust.Your Business Info Becomes Easily AccessibleWhen your business is listed, users find how, when, and where they can visit you, either via your website or physical location, get other contact details and check your hours of operation from there itself.It is crucial to keep your business info updated, as you wouldn’t like to leave your prospects hanging around for any details they might need about your business or its offerings.You Can Manage and Edit Your GMB Listing on the Fly in the SERPsAll you need to do is sign in to your Google account either on your desktop or mobile, search for your business, and you can then manage and edit your GMB listing as though you were in the Google My Business interface.Thus, in case you have to close your physical store temporarily, you can edit/update this information on your Business Profile directly to let your customers know.Similarly, when you reopen your store, you can sign in to Google My Business and inform your customers about the same.

Pretty straightforward and convenient, right?WHY IS IT ESSENTIAL TO REMOVE OR MERGE DUPLICATE GMB LISTINGS?Duplicate Google My Business listings can be troublesome.When you have duplicate GMB listings, it is possible for Google to rank the incomplete one with zero customer reviews and ratings while discarding the listing with many reviews and all your business details.Needless to say, this will severely impact your local SEO, and the lack of ratings and reviews on the listing might drive away many prospects as they would have nothing to rely on.Remember that multiple GMB listings can exist for the same business in Google, but duplicate listings go against the search engine’s guidelines.That’s the reason it is critical to fix the duplicate GMB listings issue for your business.Think about these:When multiple listings are appearing on Google for a particular business, the information present could be puzzling or clashing to the potential customers.As stated earlier, Google might display an out-of-date or inaccurate GMB listing with incomplete business information and no reviews.

GMB can’t merge two verified business listings.Make sure the address mentioned in your duplicate business listing is exactly the same as your business’s physical address.In case the addresses match: Contact Google to submit your request for merging the two GMB listings.

Go to Google My Business Contact Form to do this.In case the addresses don’t match: Utilize the “suggest an edit” option available in Google to suggest that the incorrect address doesn’t exist.

Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, twitter, instagram, LinkedIn, YouTube and many more.

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