Tools to use for Keyword Research-
- KW finder
- Keywords Everywhere
- Google Trends (To compare between Keywords)
- UBER Suggest
- SEOprofiler
- LSIGraph
Types of Keywords-
- Primary Keyword
- Sub- Primary Keyword
- Secondary Keyword
- Sub- Secondary Keyword
Primary Keyword– Keyword which defines the nature of Business, Location of Brand, the name of the brand, and in which Tagline always remain primary.
Sub-Primary- Keyword that enhances the quality of Primary Keywords are known as Sub-primary Keywords. For making a primary Keyword into Sub-primary, add an adjective to it. For example- Best Digital marketing service.
Secondary Keyword– Keyword that defines the products/services, which you are offering. For example- SEO, PPC in case of Digital Marketing services.
Sub- Secondary– Keyword that enhances the quality of Secondary Keywords are known as Sub-secondary Keywords. For making a secondary Keyword into Sub-secondary, add an adjective to it. For example- Best SEO service.
NOTE- We use sub-primary and sub-secondary keywords because people tend to search with superlatives attached to a keyword.
Keywords can be also be classified as-
- Money Keywords
- Seasonal Keywords
- Long-Tail Keywords
- Short- Tail Keywords
Money Keywords– Keywords containing any financial or monetary term is called as Money Keywords. For Example- ATM, Buy shoes online, sell online, MRP, Prize, etc…
Seasonal Keywords– Keywords which are used seasonally(During a particular period of time) are called as Seasonal Keywords. For Example- New Year sale, Diwali Dhamaka sale, Durga Pooja sale, etc…
Long-Tail Keywords- Keywords containing more than three words. For Example– Budget flights to travel to Goa.
Short-Tail Keywords- Keywords containing three or less than three words. For Example– Flights to Goa.
Quality of a Good Keyword/ How to sort between Keywords-
- Low competition, and high search volume. To ensure it, you can check it on Google Trends.
- Spelling must be correct.
- It should be easily readable.
- Segregate between singular and plural Keywords because it differs in search volume.
- Keywords differ in Geographical location, so always be clear towards your targeted location/segment.
- Use stop words, such as- in, it, the, there, before, to, if when, and, etc…
Keyword Mapping-
What– It is a way of organising the keywords in accordance with website pages.
To create a good Keyword Map, one needs a combination of original website ideas and Keyword research.
Why– To ensure that no important Keyword is left to be used.
Best way to create a Keyword Map is to create a Microsoft Excel File, so that no important Keyword will be lest to be used.
It is no wonder that the demand for digital marketers and digital marketing companies is growing with more than 3.4 trillion people worldwide online.Want to increase your agency's scope in digital marketing and make a bigger name for yourself?
In particular, this is understandable considering the fact that many small businesses fail because they expand too quickly.You can prevent scaling by searching for these signals before you are able.
It's time to learn more When you get a lot of inquiries from people outside your target market, this may be an indicator that you have to broaden your company and create a broader network for more potential customers.Skyrocketing LeadsHave you noted that the number of company leads has risen significantly?
you don't spend lots of money on ads and promotions to create leaders)?
You may be able to build on your success and start work on a bigger scale if you have been successful for years in a row and have seen steady growth.You have an excellent communityIt is a challenge to create a team for each organization.
However, you have a better chance of success when you start to scale up a large group to help you run the agency.
Inovies is one of the best digital marketing company in Hyderabad.
Inovies providing services in SEO, SEM, on page Optimization, Local Marketing in Madhapur, Hyderabad India.
To contact visit our Website
