By investing in Google Maps marketing, you can increase your ROI in leaps and bounds. It allows you to gain local leads that have a high probability of conversion.
https://www.completeconnection.ca/a-user-guide-to-rank-high-on-google-maps/
These days the marketing ploys include the digital platforms too.
Implement Metrics of Marketing Strategies
Industry leaders and businesses with continuous digital presence are keen to ensure steady ROI through digital marketing strategies.
The art of driving ROI-focused digital marketing strategy is dependent on a consistent evaluation of results from time to time.
Among the executives in business organizations, just 3% consider data-driven marketing efforts to be a top priority.
The funny side is, without relevant data backing your business decisions; you cannot individualize marketing efforts.
"Call tracking is important for improving the ROI of your marketing campaigns.
Phone calls register a higher conversion rate than website clicks.
The former sees a 30 to 50% conversion rate compared to 1 to 2% conversion rate achieved through clicks.
From this data, it is clear that businesses should be tracking their calls.
"Check out why call tracking is important for businesses.