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Increasing awareness of health and wellness is driving the growth of the functional beverages market at a global level.

The key players in the market are investing heavily in product development and adopting aggressive marketing strategies and promotion campaigns to capture a wider consumer base.

Moreover, the growth of the organized retail sector is assisting in the easy availability of the product, which is supporting the growth of the global functional beverages market.

Regional Analysis:The global functional beverages market has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.

Consumers are increasingly opting for healthy and nutritional drinks over calorie-heavy soft drinks, which is driving the growth of the functional beverages market in the region.

Market SegmentsThe global functional beverages market has been segmented, on the basis of type, into energy drinks, functional fruit and vegetable juices, sports beverages, prebiotic and probiotic drinks, functional dairy products, dairy alternative beverages, and others.

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Its a well-known fact to anyone that sugary beverages – for example, soft drinks, energy drinks, or caffeinated drinks-are reasons for obesity in the world.

The sugars included these items are identified with type 2 diabetes and cardiovascular disease.

A group of US researchers has demonstrated that individuals consuming sugary drinks have a high-risk premature death.

As indicated by their examination, drinking one to four sodas a month implies a 1% increase in the danger of premature death.

From one to two every day 14% and at least two every day, 21%.

Various examinations have appeared steady, explicit, and portion related relationship between the admission of sugar-improved beverages and diabetes, cardiovascular disease and obesity.

Research Nester published a report titled “Kombucha Market: Global Demand Analysis & Opportunity Outlook 2029” which delivers detailed overview of the global kombucha market in terms of market segmentation by type, distribution channel, and by region.Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.The global kombucha market is estimated to garner a noteworthy CAGR during the forecast period, i.e., 2021-2029 on the back of growing heath awareness among people.

The high antibiotic and probiotic content of the kombucha makes it beneficial for gut health, and controlling cholesterol and blood sugar, which is estimated to boost the growth of the market.

As per our analysis based on research from secondary research sources, the global sale for fermented beverages market valued over USD 700 billion, in the year 2020.

Download Sample of This Strategic Report: https://www.researchnester.com/sample-request-66The market is segmented by type into natural and flavored kombucha, out of which, the flavored segment is expected to occupy the largest market share throughout the forecast period as it provides the benefits of kombucha and tastes good.

Flavored kombucha is increasingly replacing soda and soft drinks, which is estimated to boost the growth of the segment.

Geographically, the global kombucha market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa region.

The legalization of cannabis in Canada and parts of the US has resulted in the production of all sorts of marijuana-based products, among which are cannabis-infused drinks which are already hitting shelves.

If anything, today’s drinkers are conscious of remaining in control of their sobriety and do not want their images in an inebriated state ending up all over Facebook or Instagram.

Although cannabis-based, this beer is non-psychotropic, given that it is mainly made using CBD (cannabidiol), which hardly gives you a high’.

The Colorado-based New Age Beverages Corp is already planning to release a drink known as Marley+CBD Mellow Mood.

The drink will be available in 16-ounce cans with a mere 25 milligrams of CBD per serving.

Thus, it will be easier for you to limit the amount of cannabis-infused alcohol given how soon it begins to have an effect.

Energy drinks give a boost required when you train hard in a cross-fit session or need an energy in the lazy afternoon.

According to the research firm Allied Market Research, the global energy drinks market is expected to generate $86.01 billion by 2026.

However, a regular energy drink contains nearly 80 milligrams of caffeine per 250 milliliters of a drink.

Moreover, it prevents the body from dehydration.

Dietitians recommend energy drinks containing 10–25 grams per 8 ounces to restoring the energy and perform at peak levels.

The carbohydrate content leads to speedy recovery, enhanced performance, and improved energy.