How SEO Agency Operates

Basically, we know that SEO simply stands for search engine optimization. This is the typical process that we know to help increase a web page’s search rankings. The main objective is to increase a site’s online visibility (with the raised rankings).

In essence, an SEO company, on the other hand, offers search engine optimization services to online businesses to help them improve their visibility online. It can range from making changes to your website design and content to make your site more attractive to the search engines.

In this regard, a legitimate SEO agency is so important in any online business. As per studies, 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.

Black hat / white hat SEO

Generally, there are two typical types of SEO --- the black hat SEO and the white hat SEO.

White-hat SEO gets its search rankings based on actual hard work and data. 

Black-hat SEO has some shady methods that can get you to the top, temporarily. However, these tactics usually damage your long-term presence.

The white hat SEO lists around 200 factors that go into what makes a page rank high on the search engine results page (SERP). The ones that matter most are such factors as to whether or not your site is secure, your site is mobile-friendly and how fast your web pages load on the site.

In addition, it determines the quality and the length of the content of your web pages. It also make sure of social signals that point back to your site, whether you have optimized images on your web pages and getting to know the intent of the user.

The SEO agency will want that your site should typically include the following factors.

Site Structure Analysis

While Google and the other major search engines stress that they want you to design your sites for users rather than search engines. In reality it needs to be structured properly for the engines to read for those users. 

Your site needs to be secure. (Example is the “s” at the end of HTTP.) Also to be included is the analytics setup used for existing analytics tracking. (Install one if there is none.)

Site errors tell the search engines that your site is not trustworthy for premium listing spot. Common errors include duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.

Indexed status of pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages can show up in search results to drive organic traffic to your site.

Page speed 

Page speed is an important factor. This is the reason why it is considered in your website rankings. Ensuring your Meta elements are optimized will improve your chances of being found on the SERPs. 

In page speed, user experience is important for search engines. (They also know that users are impatient and want things quick.) 

Content analysis

Your SEO agency Brisbane will thoroughly check on your content. This is to diagnose a number of issues related to poorly targeted keywords, poor ranked content, duplicate issues, and missing pages, to name some.

Your website content is the most important thing you have because this attracts the visitors and converts into leads.

Off-page analysis

The big part of your site’s success takes place out of your site. They are found on review sites, industry blogs, and online directories and in many places. If you are popular online to have many good reviews from past customers, it is easy to rank well your keywords.

If there are negative reviews, your agency will show you how to respond to them and hopefully make amends with the customer. The main goal is to have a reputable online presence that users trust. 

Optimizing on-page content

Your agency maintains your site all the way throughout. You just don’t create landing pages. You also need to consistently drive organic traffic to your website. The work is to constantly create new content and optimizing existing pages. 

They remove or rewrite duplicate content, place keywords in the title pages for Google ranking, create new landing pages to draw in visitors, add images, format text and change colors to move more visitors to convert.

Optimizing off-page factors

Your presence off-site is equally important as your on-site factors. Your agency will continue to work here as well. They may use local SEO tactics to improve your position in the search results for local terms.

They will find directory listings of your business online verify them and will update them accordingly to make sure they contain accurate information. They will search for your valuable directories to add your site to.

On the side, they will submit press releases about your company newest services or products

And other newsworthy items around. Seek out noncompetitive blogs in similar industries as yours to write guest posts in exchange for links. 

Optimizing code and structure

Sometimes, your site code and structure might be already in a good place. It will only need a few minor tweaks. (There is ALWAYS something else that you can do to outperform your local competitors.) 

Your SEO agency can structure your site’s navigation to make it easy for people to find exactly what they want. They will also clean up the code in your site so it runs faster. It will help eliminate errors that Google picks up when crawling on your site.

Your agency will add an XML sitemap so the crawler from Google can quickly visit the different pages. Likewise, it will also add internal links to pages within your site so users can go to places you want them to go.

Continuing analysis 

The optimization your SEO does is more than just making these changes to your website. Your agency is duty-bound to track, test, tweak, and repeat these improvements to your site. 

Throughout, they will continue to monitor rankings, traffic, and conversions on a daily week or monthly basis. After which, the data gathered are used to determine which of the items will help the site the most.