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Australian Wine Market is Booming, but Why?

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Pataza
Australian Wine Market is Booming, but Why?

The Australian wine market has earned the reputation of one of the most liked wines due to its quality and value. This year, Australia has ranked as the 6th largest wine producer worldwide. Its wines are exported in several countries, and it is served in leading restaurants. In contrast, its premium and semi-premium are prominently sold in wine shops of 91 countries throughout the world.   


The Australian wine exports are thriving because there are more than 65 regions known for their world-class wine. The Hunter Valley in NSW, Barossa Valley in South Australia, and the Yarra Valley in Victoria are accountable for producing more than 10 million hectolitres of wine in a year.  


The Wine Economy  

The wine export industry plays a crucial role in the flourishing Australian economy. The production of Australian wine generates more than 6 million dollars annually and will continue to grow in value for upcoming years. In spite of the high-quality, rich in taste, and steady demand for domestic taste, the imported Wine from France and New Zealand are still winning the local people heart. However, the economy is still got balanced because exports considerably exceed imports. China is the leading country that imports Australian wine. As per a report, Australia ranks 5th in terms of wine export.  


It plays great importance in giving employment to local Aussie. More than 16000 people are related to the wine industry. Along with this, the tourism sector also boosts the wine export Australia. Domestic and international Tourism associated with the wine industry makes up most of the export earnings that Australia earns in terms of employment, taxation, and income.  


 Why is Australian wine so liked by the Chinese?  

France has been dominating the wine industry for several years. Still, Australia is managing its hold by surpassing many European competitors by value in recent years. The Chinese are one of the significant connoisseurs of Australian wine. Australian wine is among the most popular varieties in China. In 2019, almost 35% of wine imports came from Australia.   


There are several reasons behind its popularity in the Chinese market.  


  • The wine has a soft fruity smell from well-known varieties that have been popular among newcomers.   
  • Its rich fruit taste attracts the wave of tourists in China who like to taste the local wines.  
  • The Chinese are hugely interested in Australian wine businesses investment— it is often done to secure Australian citizenship.  


Conclusion  

The Australian wine exports market has gained a remarkable success over the past 10 years. Being able to access external knowledge of global trends, markets as well as legal requirements and many other pertinent details has helped the wine industry's success in exporting. 


About Pataza Pty Ltd 

Pataza is the most successful and leading Australian food exporter. It has been sourcing, consolidating, exporting Australia-made food and wine products to major Asian (primarily China), Europe and middle East/Gulf region. It offers and extensive range of wine for exports, they all are from top-class brands including Penfolds, Wolf Blass, Yellow Tail, and more. 


Get in touch with the team to import top-variety Shiraz wine. 


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