PPC marketing is a form of digital marketing using pay-per-click advertisements. It generates website traffic, purchases, in-store visits, and quote requests, to mention a few. Here are the tips for launching PPC marketing ads effectively before selecting the best professionals for PPC services San Diego.
Using ad extensions
Want to be successful with PPC marketing? If yes, it is imperative to use ad extensions. These extensions will help you include additional information in the ad, compelling people to click on them. Various ad extensions are there to use and generate clicks, such as:
- Callout
- Call
- Structured snippet
- Location
- Price
Include Negative KWs
So, what are negative keywords? Simply put, they are keywords you do not need the ads to appear for in the search results. Let’s consider when you wish to appear in the search results for terms such as “white hiking boots” or “women’s white hiking boots.”
Soon after you run the ad, you will notice that you appear in the search results for terms like “children’s white hiking boots.” Now, what’s the problem here?
Although you do not sell kids’ or children’s, or even men’s white hiking boots, you still appear in the search results for the term.
You must set children and men as your negative keywords to prevent such scenarios. This way, you will only appear in the white hiking boots section.
Monitor your performance
You must monitor the ad performance to get the most rewarding results and avoid issues with the campaigns. You don’t need to launch the ads & look at them. All you need is to monitor the ad performance. Do so and start by establishing the KPIs or key performance indicators. The metrics may indicate whether you are succeeding with the campaigns or not.
Testing the ads
Another most impressive method to improve the ads is by conducting A/B testing. It enables you to test several components on the website. You may test elements like:
- CTA color, placement, size, and text
- Landing page design
- Ad copy
- Directional cues
- Visual elements on the landing page
So, with these things covered, you can launch your PPC marketing ad effortlessly. Having a professional for PPC services San Diego will be more beneficial.
