
While financial services technology is certainly disrupting traditional banks, investment firms, and even insurance companies, there is something that traditional institutions have more capacity in than fintech companies – trust.
People have always trusted that their money, valuables, and their information are safe within a brick and mortar bank. Translating that to a fully digital operation is a big leap.
Nothing will kill a fintech initiative faster than a security breach. Already, there are examples of fintech and fintech-related startups that have exploded because of cyber attacks or failures in compliance. And, the interesting thing about these cyber-attacks is that they have not been highly sophisticated – they have occurred through social engineering (psychological manipulation of people for secure information) or by exploiting some basic security weakness.
Security in fintech has to be a top priority. And if you are considering the development of a fintech application, you have to bump this up to the top.
Getting that security and trust will involve understanding the fundamentals of security as you develop a fintech startup or app, mitigating the risks, and then demonstrating your successful security as a business asset.