
Data Management Platform (DMP for short) is a type of centralized tech platform that gathers data from a set of sources, segments it to predetermined categories and further transfers in order to attain certain goals of a marketing campaign.
The end result of its DMP process is more efficient and precise targeting to the target audience that generates conversions that in turn enhance ROI from ad spending.
Here’s what Data Management Platform can handle:
Manage and adjust ad campaigns;
Provide with stats that can help to increase conversion rates, improve user experience, and establish the brand;
Make effective use of ad budget with a higher probability of return on investment;